Achieving Marketing Excellence in Service Organizations

Oxford Management Centre

How long?

  • 5 days
  • in person

Oxford Management Centre

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

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Who should attend

  • It & Telecommunications
  • Energy, Oil & Gas Sectors
  • Financial Services, Insurance and Banking
  • Tourism, Entertainment and Hospitality
  • Logistics, Transportation & Distribution
  • Education
  • Medical and Healthcare
  • Advertising & Media
  • Fashion & Retail
  • Legal, Regulatory & Government

About the course

Professional service organisations rely on reputation and word-of-mouth to win new business. Effective marketing enables them to build brand recognition, understanding, trust, leads and contracts.

This specialised seminar looks at best practices globally, emerging tools like social media, contrasting marketing approaches, plus tried-and-tested channels for marketing professional services.

We look at the specific marketing approaches that work in a professional services environment, as well as the techniques for building a companywide market orientation. This holistic approach includes auditing, planning, objective setting, prioritising key audiences, channels and tools, budget setting, scheduling, monitoring and measuring.

A practical framework and real case studies from professional services firms will illustrate how to implement marketing strategy. Participants will develop market-oriented thinking to enable their organisation to grow its markets.

Seminar Objective

By the end of this programme participants will be able to:

  • Develop a robust marketing strategy and implementation plan for their organisation
  • Explain the benefits of the strategy and plan and win executive support for implementation
  • Use a wide range of marketing channels and tools to inform and engage customers/ clients including social media
  • Evaluate marketing activities and make recommendations to improve outcomes
  • Demonstrate how marketing activities are enhancing brand and reputation through strategic engagement with customers/ clients
  • Benchmark marketing activities against those of competitors and make changes to ensure their organisation stands out to key stakeholders

Seminar Outline

  • Setting Marketing Objectives and Key Performance Indicators in Professional Services
  • A Framework to Develop Marketing Practices in Professional Services
  • Conducting a Marketing Audit and Benchmarking Professional Services
  • Six Metrics of International Best Practice in Marketing for Professional Services
  • Identifying, Building and Measuring a Marketing Orientation
  • Differentiating Services through Brand Management and Brand Positioning
  • How to Build a Reputation-Based Market Strategy
  • Self-Assessment using ‘The Reputation Assessor’
  • Developing a Best Practice Professional Services Marketing Plan
  • Evaluating and Measuring Marketing

Achieving Marketing Excellence in Service Organizations at Oxford Management Centre

From  $4,950
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.