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About the course
The overall aim of this course is to provide participants with the skills needed to design and apply project metrics and Key Performance Indicators (KPIs). Moreover, the course assists participants in identifying the driving forces for better value based project metrics and allows them to design project dashboards. The course enables participants to master the features of MS Project in reporting project performance and taking corrective and preventive actions.
By the end of the course, participants will be able to:
- Identify the driving forces that will lead to better project metrics
- Define and select the right project metrics
- Develop and apply project Key Performance Indicators (KPIs)
- Create project KPIs and reports using MS project
- Design a project dashboard and traffic light reports
- Construct value based project metrics
The driving forces for better project metrics
- Executive view of project management
- Project management methodologies types
- Framework versus methodology
- 'Engagement' project management
- A new look at defining project success
- Stakeholderrelations management cycle
- Project scope creep
- Project health checks
- Project management metrics: early years versus current view
- Understanding project metrics
- Metrics requirements
- Characteristics of project metrics
- Project metrics categories and types
- Selecting the right project metrics
- Metrics and the Project Management Office (PMO)
Project Key Performance Indicators (KPIs)
- The need and use for project KPIs
- KPIs characteristics
- KPIs categories
- KPIs selection
- KPIs measurement
- KPIs interdependencies
- Targets and failures
- Top 25 project management KPIs
Managing project metrics and KPIs using MS project
- Developing earned value metrics and KPIs
- Reports versus views
- Formatting tables in a report
- Formatting charts in a report
- Creating a custom report
- Traffic light dashboards reporting
- Dashboards and scorecards
- Benefits of dashboards
- Rules for dashboards
- Dashboard design tips
Value based project management metrics
- Combining success and value
- Recognizing the need for project value metrics
- The need for effective measurement techniques
- The relationship between project management and value
- Creating project value metrics
- Value metric measurement
KEY PERFORMANCE INDICATORS THAT MATTER FOR PR
Before you embark on an integrated communications program – one that includes PR – consider which key performance indicators (KPIs) matter to your business and its stakeholders, including your executive team and board of directors. These might include:
- Awareness among prospects or potential partners in a key vertical market or region, or within the investor community
- Generating qualified leads to feed to the sales team
- Shaping sentiment related to competitive standing, product quality, value or customer service
Coverage is one way to fulfill these kinds of strategic business goals, as long as you can track it back to more concrete, measurable evidence. Here are some key questions to ask beyond “how much coverage did we get?”
- Can you link the dates around press coverage or social and content media campaigns to an uptick in website traffic?
- Did those website visitors move into your marketing funnel and ultimately convert in some trackable way?
- Do sales leads reference coverage, content or social media assets when they speak with your reps?
- Are your marketing PR programs.
- Can you get quantitative data through surveys or customer interviews to show the value of the social capital you’re gaining through PR and marketing efforts?
TRACKING YOUR PR PROGRESS
None of this is to say that outputs don’t matter. As part of a broader measurement strategy, you should still be noting how many press releases you’re putting out (and why), how much coverage you’re securing (and whether it’s resonating), how many social media engagements you’re spurring (and with whom), and more.
You can also create scorecards for the coverage coming in to dig far deeper than just the number of hits. Among the elements you might note to create a “score” for each piece of coverage are things like hyperlinks to your website within an article, quotes from your executives or customers, images and the inclusion of key messages. Those numeric valuations give you a concrete way to rank something that might otherwise feel subjective to those you’re reporting to.
On the more qualitative side, analyze the demographics of your placed media coverage to make sure these audiences reflect your key buyer personas, and evaluate the feedback you’re getting from influencers. Are your messages resonating? If reporters, editors, bloggers and analysts don’t understand your value proposition, potential customers probably won’t either – and that information is invaluable to future efforts.
Regardless of the makeup of your PR or marketing program, measurement is a critical component – a manageable one, regardless of what you may have heard from questionable practitioners. Begin with a clear understanding of which KPIs matter most in reaching your strategic goals, and then map all results back to those factors
Who should attend
Project managers, members of project offices, project sponsors, functional managers, senior management and individuals involved in developing and managing project metrics and KPIs.