Comprehensive course analysis
About the course
This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.
- Introduction to marketing and markets
- Marketing research: Desk and Field Research
- Marketing objectives
- Marketing strategies
- Customer oriented strategies
- Competition oeriented strategies
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.