Effective Marketing Communication Strategies

ICTD International Centre for Training and Development

What are the topics?

ICTD International Centre for Training and Development

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Who should attend

Senior and middle managers who already have good communication skills and want to take them to the next level

About the course

This course emphasizing a strategic planning perspective, this will provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications, with a major focus on communications techniques that lead to the establishment of strong brand equity.

## Course Objectives

Learn how to develop different communicating strategies depending upon the other person's view of the world.

  • Understand favored learning styles of others and how to use this when communicating

  • Learn how to build rapport with anyone at anytime

  • Learn how others absorb information and the process they go through to make decisions and to communicate

  • Develop verbal and non-verbal communication techniques

  • Learn how to elicit thinking patterns through eye movement

  • Learn how to tap into another person internal representation system

  • Learn some NLP techniques to influence and sway another persons point of view

## Course Outline

Communicating

  • Communicating with others

  • The communications process

Filter Systems

  • What happens to information when it comes in to our brain

  • What happens to information for it to get out!

How miscommunication occurs

  • Effective Communications

  • What makes up an effective communication?

  • The golden rules for effective communication

  • How people sort and categories information

  • What is a Meta program?

How people sort information in their mind.

  • The 6 main sorting offices of the mind!

Internal Representational Systems

  • What is a representational system?

  • How people represent what you say into their own language

  • Techniques and strategies to communicate effectively with people with different systems

Eliciting thinking patterns through eye movements

How to know what people are thinking by their eye movements

  • How to tailor your communications by what you see

How to build rapport with anyone and at anytime

  • What is rapport?

  • The 6 elements of rapport building

How to give & receive feedback

  • The principles of giving constructive feedback

  • The 8 techniques of how to give effective feedback

  • How to receive feedback

*Action planning & putting into practice *

Videos and materials

Effective Marketing Communication Strategies at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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