Who should attend
Senior and middle managers who already have good communication skills and want to take them to the next level
About the course
This course emphasizing a strategic planning perspective, this will provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications, with a major focus on communications techniques that lead to the establishment of strong brand equity.
## Course Objectives
Learn how to develop different communicating strategies depending upon the other person's view of the world.
Understand favored learning styles of others and how to use this when communicating
Learn how to build rapport with anyone at anytime
Learn how others absorb information and the process they go through to make decisions and to communicate
Develop verbal and non-verbal communication techniques
Learn how to elicit thinking patterns through eye movement
Learn how to tap into another person internal representation system
Learn some NLP techniques to influence and sway another persons point of view
## Course Outline
Communicating with others
The communications process
What happens to information when it comes in to our brain
What happens to information for it to get out!
How miscommunication occurs
What makes up an effective communication?
The golden rules for effective communication
How people sort and categories information
What is a Meta program?
How people sort information in their mind.
- The 6 main sorting offices of the mind!
Internal Representational Systems
What is a representational system?
How people represent what you say into their own language
Techniques and strategies to communicate effectively with people with different systems
Eliciting thinking patterns through eye movements
How to know what people are thinking by their eye movements
- How to tailor your communications by what you see
How to build rapport with anyone and at anytime
What is rapport?
The 6 elements of rapport building
How to give & receive feedback
The principles of giving constructive feedback
The 8 techniques of how to give effective feedback
How to receive feedback
*Action planning & putting into practice *
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.