Effective Marketing Communication Strategies

ICTD International Centre for Training and Development

What are the topics?

ICTD International Centre for Training and Development

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Read more about Marketing

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Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

Senior and middle managers who already have good communication skills and want to take them to the next level

About the course

This course emphasizing a strategic planning perspective, this will provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications, with a major focus on communications techniques that lead to the establishment of strong brand equity.

## Course Objectives

Learn how to develop different communicating strategies depending upon the other person's view of the world.

  • Understand favored learning styles of others and how to use this when communicating

  • Learn how to build rapport with anyone at anytime

  • Learn how others absorb information and the process they go through to make decisions and to communicate

  • Develop verbal and non-verbal communication techniques

  • Learn how to elicit thinking patterns through eye movement

  • Learn how to tap into another person internal representation system

  • Learn some NLP techniques to influence and sway another persons point of view

## Course Outline

Communicating

  • Communicating with others

  • The communications process

Filter Systems

  • What happens to information when it comes in to our brain

  • What happens to information for it to get out!

How miscommunication occurs

  • Effective Communications

  • What makes up an effective communication?

  • The golden rules for effective communication

  • How people sort and categories information

  • What is a Meta program?

How people sort information in their mind.

  • The 6 main sorting offices of the mind!

Internal Representational Systems

  • What is a representational system?

  • How people represent what you say into their own language

  • Techniques and strategies to communicate effectively with people with different systems

Eliciting thinking patterns through eye movements

How to know what people are thinking by their eye movements

  • How to tailor your communications by what you see

How to build rapport with anyone and at anytime

  • What is rapport?

  • The 6 elements of rapport building

How to give & receive feedback

  • The principles of giving constructive feedback

  • The 8 techniques of how to give effective feedback

  • How to receive feedback

*Action planning & putting into practice *

Videos and materials

Effective Marketing Communication Strategies at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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