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Eli Broad College of Business

Integrated Logistics Strategy

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The design and management of movement, storage and flow of goods, services and related information is critical to success of businesses across industries. Integrated Logistics Strategy covers critical topics designed to help you make improvements that can drive competitive advantage.

What You’ll Learn

Logistics’ Role in 21st Century Supply Chains

  • Evaluate why the logistics of business is complex and important
  • Evaluate the logistical operations and integration objectives
  • Compare and contrast the micro and macro perspective of logistics
  • Define the logistics value proposition of systems concept and analysis

Customer Relationship Management and Logistics Outsourcing

  • Analyze the relevance of the logistics role in customer-focused marketing
  • Compare and contrast the three levels of customer accommodation: customer service vs. customer satisfaction vs. customer success
  • Identify the components of CRM strategy development
  • Identify the 3PL selection process and 3PL roles in outsourcing strategies

Order Management and RFID Applications in Supply Chain Management

  • Explain why the order processing system is the foundation for logistics management information systems
  • Explore EDI applications and implications for point-of-sale data and bar coding
  • Examine order management implications for supply chain integration
  • Review the development of RFID in SCM with respect to current state ROI implications
  • Discover how advanced information technologies in general can support logistics and supply chain integration

Inventory Management and the Financial Implications of Inventory

  • Review inventory basics, such as inventory functionality and definitions
  • Analyze inventory carrying cost and its implications
  • Explore the planning processes for inventory in situations of uncertainty
  • Evaluate the financial implications of inventory management policies

Warehouse Management I

  • Review warehousing fundamentals: economic and service functions
  • Evaluate the evolution of strategic warehousing decisions
  • Review warehouse ownership arrangements

Warehouse Management II

  • Define warehouse operations and related facility components
  • Evaluate packaging implications of materials handling equipment
  • Review some current warehousing material handling trends


  • Review transportation basics: functionality, modal structure, and participants
  • Evaluate transportation economy and its impact on pricing
  • Explore transportation administration practices and key documentation

Network Design – System Integration

  • Review Network Design Basics – Center of Gravity models
  • Perform distance-based facility location modeling for enterprise total cost integration
  • Analyze the formulation of logistical strategy


8 Week Course

Logistics' Role in 21st Century Supply Chains

  • Logistics management introduction
  • Logistics in the global economy
  • Logistics value proposition
  • Logistics within the firm – key interfaces

Customer Relationship Management and Logistics Outsourcing

  • Customer Relationship Management (CRM) and levels of customer accommodation
  • Customer accommodation
  • Establishing a CRM strategy
  • Logistics outsourcing and the role of the third-party service provider (3PL)

Order Management and RFID Applications in Supply Chain

  • Order cycles, barcodes, and EDI applications
  • Development of RFID in SCM applications
  • Current issues and opportunities with RFID

Inventory Management and the Financial Implications of Inventory

  • Inventory basics – functionality and definitions
  • Key inventory decisions
  • Inventory carrying costs
  • Financial implications of inventory management

Warehouse Management I

  • Warehousing fundamentals
  • Warehouse layout and design
  • Warehouse processes

Warehouse Management II

  • Warehouse Processes – Material handling technology
  • Warehousing – Labor and ownership trends


  • Transportation functionality and participants
  • Transportation modal structure
  • Transportation services and intermodal combinations
  • Transportation economics and costing
  • Transportation tariff tables
  • Transportation administration and pricing

Network Design – System Integration

  • Network design basics and principles
  • Network spatial and temporal integration
  • Approaches to network design
  • Network design problems

Who should attend

Michigan State’s Integrated Logistics Strategy is essential for logistics professionals responsible for maintaining high standards of customer service and quality, while minimizing costs and streamlining their supply chain. Students should have a working knowledge of supply chain function integration, which is addressed in the Supply Chain Management I and II courses.

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