Comprehensive course analysis
Who should attend
- Creative and design directors
- Brand managers and strategists
- CMOs and heads of marketing
- Graphic, digital and packaging designers
- Professionals who are passionate about branding
About the course
From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
Our 4-day immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.
The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from trend forecasting, brand innovation and new tech to custom typography, SMM and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 30 inspiring fellow creatives from around the world.
What you will learn
- How to make brands more human and customer-centred
- What are the most undervalued brand strategies at the moment
- Methodologies and frameworks London's creative agencies use
- What do new technologies mean for the branding industry
- How leading design studios work with clients and manage teams
- What Gen Z wants to see from modern brands
- Best practices for brands on social media
- Latest trends in design and branding
The first activity of the day includes an informal talk to activate the brain and body to receive the creative stimuli of the day. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the innovation industry.
It is the first session of the day, it will take the form of a lecture, fire-side chat or a workshop in one of London's top companies.
It is the second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing tools and methodologies they use in everyday work.
Debrief and the city
After a long day of absorbing new ways of working, innovating and creative thinking we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.
Workshops and Office Visits
We will immerse you into London tech and creative industry, by connecting you with the most influential people in the industry and taking you to the offices of leading UK companies. Each speaker will share their own insights and will be able to answer any questions you might have. By having only 30 participants on this programme, we make sure that each of you will get the most out of this experience.
Ekaterina is a designer, innovator and a TEDx speaker. For the past 14 years, Ekaterina has worked with the top design and innovation companies around the world Coca-Cola, Versace, Samsung, IBM and Microsoft helping to grow brands, developing design teams and creating new digital products.
Videos and materials
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.