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Who should attend
- Creative and design directors
- Brand managers and strategists
- CMOs and heads of marketing
- Graphic, digital and packaging designers
- Professionals who are passionate about branding
About the course
From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
Our one-week immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.
The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from trend forecasting, brand innovation and new tech to custom typography, SMM and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 30 inspiring fellow creatives from around the world.
What you will learn
- How to make brands more human and customer-centred
- What are the most undervalued brand strategies at the moment
- Methodologies and frameworks London's creative agencies use
- What do new technologies mean for the branding industry
- How leading design studios work with clients and manage teams
- What Gen Z wants to see from modern brands
- Best practices for brands on social media
- Latest trends in design and branding
The first activity of the day includes an informal talk to activate the brain and body to receive the creative stimuli of the day. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the innovation industry.
It is the first session of the day, it will take the form of a lecture, fire-side chat or a workshop in one of London's top companies.
Between the morning and afternoon sessions we will have a short break when you will have an opportunity to have lunch and enjoy the surroundings of the day programme locations.
It is the second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing tools and methodologies they use in everyday work.
Debrief and the city
After a long day of absorbing new ways of working, innovating and creative thinking we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.
Workshops and Office Visits
We will immerse you into London tech and creative industry, by connecting you with the most influential people in the industry and taking you to the offices of leading UK companies. Each speaker will share their own insights and will be able to answer any questions you might have. By having only 30 participants on this programme, we make sure that each of you will get the most out of this experience.
Visits to the Best London Spots
You’ll be able to visit secret London spots, view the city from the top of a skyscraper; visit the most exciting exhibitions of the year; and you’ll discover where London’s creative community spends their free time. In addition, you’ll get recommendations to guide your own explorations, with tips on the best places to eat, drink and relax in capital of Great Britain.
At the end of this intensive week we are hosting a party for all participants, with lecturers, special guests and people from the industry. After presenting certificates to each participant, we’ll have some drinks and a party. It’s a great opportunity for everyone to get useful contacts, be introduced and just enjoy the company of inspiring and successful people.
Last Year Speakers
Eva and Marta Yarza
How do you get inspired in unconventional ways? Creative Directors Eva Yarza and Marta Yarza share how local farms and old bread factories can inspire to create good design. Yarza Twins is a multidisciplinary arts and design studio that try to reinvent visual language through a different design process. They were awarded a D&AD Pencil in Packaging Design, 2018 and was selected as 1 of the 15 most exciting designers under 30 by Print Magazine, 2016.
David Dalziel, Creative Director and Paul West Strategy Director from Dalziel & Pow discuss the link between brand identity and experience design. Dalziel & Pow are a leading, creative agency whose ambition is to create the world’s favourite, consumer-centric brand experiences. They define, design and bring brands to life through physical and digital experiences using their expertise across strategy, branding, communications, environments and digital.
How do you make a meaningful difference to the world’s most loved brands? Creative Director’s Campbell Butler and Alex Johns talk about how brand systems are built for movement. DesignStudio is an international brand and design agency that have created brands for the most innovative and exciting companies in the world such as Airbnb, Deliveroo, Logitech and more. Their strategy is in creative thinking and evolving with customers while learning new skills and growing their team.
Georgia Fendley has created new visual identities and positioning for luxury hotels, fashion and food brands. She was also brand director at Mulberry from 2008-2013 and last year, launched her own fashion label with former colleague and fashion designer Emma Hill. In her talk she shares Construct's unique approach including the importance of the depth of understanding, commercial, cultural and political that the agency bring to every project, using examples to illustrate this and demonstrate how this influences project outcomes.
Founding Partner and Creative Director
Is user experience the branding for the digital space? Matt Rice, Founding Partner & Creative Director discusses this topic. Sennep is an interactive design studio that provides a tailored approach when delivering smart digital products and experiences. Matt Rice, Founding Partner & Creative Director has worked with clients like The Guardian, Sky, Elton John and more over his eighteen year career, and will be talking about user experience and how it’s the branding for the digital space.
McCann London is apart of McCann Worldgroup, it is one of the largest advertising agencies in the UK with extensive experience of building and developing brand ideas. They're home to some of the world’s most famous brands including MasterCard, L’Oréal, American Airlines and Xbox. Melissa Cain, Creative Director shares the process for building brand love.
Brand Marketing Manager
Depop is a social marketplace where over 13M people go to buy, sell and discover unique items. You can discover creativity, sell your clothes, share style and meet the Depop community, all from the comfort of your phone. Their mission is to empower fashion creatives, offering them with a platform that celebrates their individuality. Ilaria Squicciarini, Brand Marketing Manager; Emma Love, Senior Production Manager; Christianah Jones, Social Media Manager and Octavia Pendrill-Adams, Art Director Depop talks about the importance of community when building a brand.
Visual identity is important for a brand but what about the verbal identity? Mike Reed, Founder of Reed Words talks about brand’s tone of voice. Reed Words is a team of writers, working with clients across the world to build their brands through language. They work on the tone of voice, verbal identity, guidelines and training as well as write memorable campaigns and help develop brand names. They have worked with some of the worlds biggest brands such as Disney, Barbican, Virgin and more.
Greg Niemand and Evan Gildersleeve
The look and feel of a brand is important but what about the way it sounds? Mount Audio Creative Directors Greg and Evan, uncover about the importance of sound within a brands identity. Mount Audio is a creative sound studio specialising in original composition and sound design for motion. With a passion for process, they are commissioned by the world's leading visual artists and have worked with companies such as Bose, BAFTA, Footlocker and more.
How do you pick the perfect illustrator for your brand? Co-founder Jon Cockley explains how Handsome Frank match makes the perfect illustrator for every project. Handsome Frank is an illustration agency which launched in 2010, they now represent 30 illustrators, spread across five continents and working with some of the biggest brands and agencies in the world like Chanel, The Guardian, John Lewis, GQ and more.
Richard Roberts, Managing and Design Director at Jason Bruges Studio share the future of experiences and how his team creates unique installations for various brands. Jason Bruges Studio comprises of architects, artists, lighting designers, industrial designers and visualisers as well as specialists in electronics, programming and project management. They’ve created one off spectacles for museums and galleries such as Victoria & Albert Museum, Tate and Natural History Museum as well as an epic urban-scale intervention for Hull 2017 in which industrial robots performed unique choreographies with light.
Videos and materials
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