Digital Marketing Strategy & Leadership

Beeckestijn Business School

Beeckestijn Business School

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Who should attend

Marketing managers & executives, product owners, online marketeers, channel specialists, campaigners, sales leaders

About the course

In an everchanging digital landscape it is key to see through every hype and define your best digital strategy. How do you deal with the increasing power of the Big Tech companies? How do you truly serve your customers best? Is your business model futureproof? How to create the best synergy in your digital mix? Which emerging technologies can really benefit your business? All super relevant questions which needs immediate answers.

We’ll offer you a unique and interactive learning experience. In 3 months we’ll go the extra mile to help you become a digital leader. You will learn from the best experts in the field. People who walk the walk every day.

COURSE CURRICULUM

  • 10 e-learning modules (complete in your own time)
  • 12 live online sessions, 2 hours each.
  • 1 live case, 8 hours in online breakout rooms
  • 1 final online interview to discuss your personal action plan

Module 1 - Digital marketing trends & strategy

  • Digital worlds: trends, innovation, strategy & planning
  • Platforms, digital services & new business models
  • The marriage of branding & performance
  • Work session: Define your own strategy

Module 2 - Tactics & Digital Marketing mix

  • Social Media & content
  • Digital advertising
  • Advanced Search
  • Usability & experience
  • Tech, tools and analytics

Module 3 – Organization & Digital Leadership

  • Work session: Harvard Business School Digital Marketing Case
  • Growth hacking & lean digital culture
  • Digital leadership & change management

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Digital Marketing Strategy & Leadership at Beeckestijn Business School

From  EUR 4 495$5,426
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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