Digital Marketing

Hyper Island

How long?

  • 6 weeks
  • online

Hyper Island

Disclaimer

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Full disclaimer.

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About the course

Learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user. Add value to yourself or organization with our digital marketing course.

Master the building blocks of digital marketing

The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.

Our digital marketing course will help you learn how to navigate the entire digital marketing funnel, and gain knowledge to drive growth in your organization. Learn what tools, processes, platforms and approaches you can take to engage your target audiences and lead them on a journey to becoming a customer or user. You’ll understand how to set ambitious goals and iterate your way to achieving them in order to add value to your organisation and reach your targets.

Modules

Six areas of study

Getting Started Wrap your head around basic concepts of digital marketing.

Attraction: Grabbing the attention Tactics for reaching the most people with minimum efforts.

Activation: Getting the traffic Techniques for turning your target audience into leads.

Conversion: Making the transaction Preparing and persuading your leads to act or buy.

Retention: Keeping the business Ways to engage your customers and keep them coming back for more.

Springboard Setting yourself up for continuous learning.

What you will learn

By the time you finish this digital marketing course you should have acquired knowledge and skills that you’ll be able to use right away in your work or add to your resume.

  • Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
  • Create a Strategy for your digital marketing based on a customer journey
  • Understand how to apply digital marketing tools, methods and processes to target potential customers
  • Ability to apply marketing tools to your workplace to see real-time results and value
  • Develop a ‘build, measure, learn’ mindset and integrate your learnings into your organisation
  • Ability to engage colleagues in the topic and spread impact across the organisation
  • Lead and support your clients and colleagues through the digital marketing landscape
  • Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
  • Create a Strategy for your digital marketing based on a customer journey
  • Understand how to apply digital marketing tools, methods and processes to target potential customers
  • Ability to apply marketing tools to your workplace to see real-time results and value
  • Develop a ‘build, measure, learn’ mindset and integrate your learnings into your organisation
  • Ability to engage colleagues in the topic and spread impact across the organisation
  • Lead and support your clients and colleagues through the digital marketing landscape

How you will learn

The Hyper Island approach is different from a traditional online course. We combine hands-on learning in your workplace with a fast-paced online environment to create a powerful experience that truly pays off. This is how our digital marketing course work.

Learning kit

Every Sunday, the weekly module is introduced. You will receive a Learning kit consisting of original content and insights to maximize your knowledge. The course content is available for you to go through at any time you choose during the week.

Live sessions

The one-hour online webinar session is scheduled on Wednesdays 15:00-16:00 CET and held by digital marketing experts and course facilitators. They will dig deeper into the weekly module content and discussing questions and challenges. You can join it live or watch the recording in your own time.

Weekly challenges

Every week, there will be hands -on tasks and challenges to solve. They are designed to integrate with your work to build your competence. The deadline for sharing your results from your challenges and reflection on the process will be on Sundays. If you can not apply the challenges in your role or company please see more information in our FAQ section below or get in contact with us.

Peer learning and perspective

We find that much of the learning comes through interactions and discussion from your peers on the course. As part of your journey, you will read other participant ́s work and share your feedback to create an interactive participatory experience.

Time commitment

This course is designed to be flexible to your schedule. The time commitment is individual, however you are expected to spend approximately 5-7 hours per week on your learning.

Experts

Thomas Björk

Thomas Björk, Course leader and facilitator Thomas has been part of Hyper Island since 2009 in different roles, such as Program Manager for Digital Data Strategist program and delivering our Digital Acceleration course. Currently he is also leading our Online Digital Marketing Course and Data Dr...

Videos and materials

Digital Marketing at Hyper Island

From  $1,250

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Thank you for your application

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.