Who should attend
This course is for people who are involved in developing proposals and making client pitches, and in coordinating bid teams and sales presentations. It aims to equip them with specialized pitch development and delivery techniques that will give them the edge over business rivals.
About the course
Making a successful sales pitch begins long before the presentation itself. It requires strategic direction, careful preparation and meticulous rehearsal with the right people in order to ensure that your bid will stand out from the crowd. This workshop takes participants through the pitching process, from the crucial foundations of understanding the client brief and requirements right through the vital preparation stages to the delivery of a confident, stylish bid presentation.
## Course Objectives
By the end of this course you will be able to:
Identify what constitutes a good pitch.
Closely define your client’s requirements.
Develop your pitch strategy.
Put together your pitch team.
Create your pitch process.
Prepare for your pitch.
Rehearse and present your pitch in the right style.
Follow up your pitch presentation.
## Course Outline
Understand the pitch
Understanding what the customer really wants
Asking the right questions
Understanding your competitors
Developing your team
Building a pitch timetable
Creating the pitch team
Team organisation, roles skills and responsibilities
Creating the process
Planning your Campaign Strategy
Developing your campaign strategy
Communicating and tracking strategy to the team
Creative tactics that help your pitch sparkle
Choosing what type of pitch to make
Preparing the Pitch
Selecting the right information for your pitch
Developing and preparing your pitch team
Preparing your presentation
Getting the tone right
Deciding what NOT to say
Demonstrating added value
Staging and rehearsing your pitch
The Finishing Touches:
Specialist presentation skills for rehearsing and delivering your pitch with confidence and style
Using visual aids to best effect
Verbal and non-verbal communications
Handling questions and objections
Following up on your successful pitch
Making the best of an unsuccessful pitch
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.