Customer Relationship Strategy Framework

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Who should attend

If you want to find ways to develop an effective Customer Relationship programme this course is for you. You’ll already understand the basics of marketing, but you’re looking for ideas on how to understand your customers better, build more relevant propositions and prioritise who to talk to. You may be in a Customer Relationship role or a more general marketing role, where you need to understand your customers so that you can develop more engaging propositions for them.

About the course

This one-day course will help you to develop an integrated customer relationship (CRM) strategy and framework for your business. At the end of the course, you’ll have a draft plan to take back to the office. You will learn how to:

  • Acquire and retain profitable customers cost-effectively.
  • Segment and target the right customers
  • Develop engaging propositions based on customer insights

Throughout the day, we will work on a case study scenario to practice the skills and apply the learning to a real-life situation.

Learning outcomes

  • Plan and build an effective Customer Relationship Strategy Framework
  • How to create a customer-centric approach
  • Develop a segmentation and customer research strategy
  • How to use predictive modelling techniques to decide who to target
  • Develop customer insights based on an understanding of customer needs
  • Develop relevant customer propositions
  • Learn how to measure and test campaign performance
  • Understand the role of technology and automation in CRM

Experts

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up ...

Customer Relationship Strategy Framework at The Chartered Institute of Marketing

From  595 GBP$785

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.