Comprehensive course analysis
Who should attend
- Experienced business professionals who want to demonstrate their potential for the future, as well as draw on the strengths of their previous experience.
- Managers and future managers who seek immediate and practical applications of business theory and methodology, in an atmosphere that leverages both an academic curriculum and a corporate training.
- Professionals who want to differentiate themselves as critical members with current or future employers by bolstering their ability to ask thoughtful and insightful questions, and offer impactful solutions.
- Those with “real job” time constraints who still want to master “real job” application of new business concepts and strategies.
About the course
The power of the consumer, the impact of globalization, and the pervasiveness of the digital era are all rapidly shifting organizational approaches, business parlance, and leadership strategy. Experienced professionals must balance the daily demands of a successful career with the necessary investment in the education to meet these new expectations.
Our Mini-MBA: Business Essentials offers accomplished professionals an opportunity to maintain their career trajectory with an efficient, focused injection of modern concepts and strategy. We will empower you to contribute as a confident thought leader who has mastered today’s rapidly changing business landscape. Use this new know-how to contribute as a valued member of multi-functional teams and help shape organizational goals.
- Update your formal education and career experience with modern business practices including contemporary leadership, business legal issues and strategic marketing.
- Learn from real-world industry experts who will move new concepts from the academic to daily application in a highly interactive environment.
- Learn in a rigorous university environment that results in receipt of a program certificate as well as earn academic credits that can be applied toward future education goals.
- Demonstrate a broader contribution in the modern corporation, including the ability to identify issues and communicate opportunities in multifunctional departments.
- Articulate to stakeholders using current business terminology, reflecting the current expectations and definitions of success.
- Manage your day-to-day professional commitments while acquiring knowledge in a format that maximizes a limited schedule. Modernize your approach and elevate your role to a strategic thinker who can ask the right questions and design contemporary solutions.
Featuring 10 modules (each covered in 3.5 hours), this program addresses key issues including business law, strategy and leadership. New market dynamics and modern business theory are taught by industry experts with corporate experience.
- Supply Chain Management. Discussion and analysis of how Supply Chain Management can create and sustain a competitive advantage through better productivity, quality improvements, cost reduction and innovative customer service.
- Marketing. Dissecting the complexity of planning, managing and implementing marketing programs to maximize profit, improve customer satisfaction, and generate brand loyalty.
- Business Strategy – Understanding how a firm can choose to grow its business, including geographic expansion, new products offerings, and customer acquisition strategy.
Sharon Lydon is senior associate dean at Rutgers Business School (RBS), New Jersey, USA. Professor Lydon has as total of eight academic programs that report to her: Executive M.B.A, M.B.A. (full-time and part-time), M.B.A. in Professional Accounting, Masters in Accounting (Tax, Financial Accounti...
Dr. Henson is an organization and management consultant with deep expertise and over 30 years of international experience in executive leadership development and global organization development. He currently heads Henson Consulting International, a consulting practice that focuses on helping clie...
Author of the acclaimed book on internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's website for eight years, including IBM's original search marketing strategy. Mike also serves as a senior strategist wi...
Dr. Langdana's areas of specialization include monetary and fiscal theory and international trade and global macroeconomic policy. His research deals with macroeconomic experimentation and the role of stabilization policy in an expectations-driven economy. He has published several articles as wel...
Ron Guido is an independent consultant in the health care industry specializing in business development, marketing and supply chain management. Ron has 36 years experience with Johnson & Johnson. He has held vice president level positions in the areas of operations, sales, product marketing,...
Braun C. Kiess is a successful financial executive, serial entrepreneur, educator and investor. With over 20 years of experience in a diverse range of industries, Mr. Kiess’ professional roles have included: Chief Executive Officer (CEO), Chief Financial Officer (CFO), Vice President of Sales &am...
Carole White-Connor, Esq. is a commercial attorney and principal of the Law Offices of Carole White-Connor LLC in Morristown where she focuses her practice on small and mid-sized businesses and individuals with business-related legal needs. She has had a career-long focus on business, beginning i...
Professor Palia is an internationally renowned scholar in law and economics, banking, and corporate governance. He earned a PhD in Finance from the Stern School of Business at New York University, and he has been on the faculty of Princeton University, Columbia Business School, the University of ...
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