Available dates

Dec 2—6, 2019
5 days
Arlington, Washington, United States
USD 3995
USD 799 per day
Dec 9—13, 2019
5 days
New York, New York, United States
USD 3995
USD 799 per day
Feb 3—7, 2020
5 days
San Francisco, California, United States
USD 3995
USD 799 per day
+9 more options


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About the course

Arm yourself with the 10 vital business skills you need to make sound business decisions

How you do business is changing fast. Competition is more fierce than ever. How well you can grasp and handle data, reduce risks, and manage people, processes, and new technology is being tested daily. Prepare yourself to innovate, strategize, and lead with success. In this one-of-a-kind program, you’ll explore these vital skills and behaviors, guided by leading business experts, and practice applying them in an intensive business simulation. Each new skill you explore will inform and support every other skill. Working alongside peers from a variety of industries, you’ll also develop the leadership skills you need to apply these behaviors on the job. This hands-on, 5-day immersive course, filled with case studies, exercises, and activities, offers you the unique opportunity to experience what every business must do—cut costs, increase revenue, and mitigate risks—with a holistic, game-changing approach that can have a lasting positive impact not only on your career, but your entire future.

How You Will Benefit

  • Know your numbers to make sounder business decisions fast
  • Communicate and collaborate more effectively with your team, management, and other stakeholders
  • Improve the way you manage people, processes, and risks to drive projects and create value for your organization
  • Enhance creativity and innovation in your team to develop new solutions to old problems and respond to changing customer expectations
  • Apply what you learn in a guided simulation with fellow course participants
  • Sharpen your leadership skills with actionable tips and tools

What You Will Cover

Get a Return on Investment

Identify how the relationship between risk and return influences everyday business decisions

Recognize how effective risk management maximizes returns while mitigating, minimizing, and eliminating risks

Know the importance and sources of high-quality information

Identify ways a business creates and builds value

Speak Finance

Learn the General Accepted Accounting Principles (GAAP)

Examine cash versus accrual accounting

Recognize how the accounting process flows from journal entries, to the general ledger, trial balance, and financial statements, translating operational activities into the financials

Prepare an income statement, balance sheet, retained earnings statement, and cash flow statement

Problem Solve, Invest, and Grow

Identify and define the key liquidity, leverage, and profitability ratios

Improve profitability through cost analysis and profit planning

Apply different methods for evaluating capital expenditures, monitoring project performance and reaching strategic conclusions

Evaluate and monitor operating performance


Develop, coach, and motivate individual people

Apply tools to manage teams, processes, and information

Address generational differences and manage conflict

Move from an operational manager to a strategic leader


Utilize effective speaking, listening, and writing strategies to enhance and expand your interpersonal and organizational communication skills

Present ideas (in writing and verbally) in a logical, well-organized format in the appropriate tone

Learn strategies for virtual and cross-cultural communication

Develop your own mission statement and strategy for success


Use the ADEPTT model to analyze the current state of your business and define goals

Engage stakeholders for positive results

Plan and execute strategy

Troubleshoot and track results of strategy execution


Use the Five Ps of Marketing: positioning, product, price, place, and promotion

Create customer value and cultivate relationships

Explore the impact of social media

Analyze marketing budgets, controls, and tracking

Create and Innovate

Learn various techniques for generating new ideas and uncovering opportunities

Anticipate customer needs and create new solutions to respond to them

Use the four basic rules for brainstorming

Apply tips and tools to develop creative and innovative thinking around products and services

Business Challenge Simulation

Collaborate with your team of R&D, Sales & Marketing, Finance, and Operations in an online simulation with real-world business challenges

Understand the market, create demand, and invest in the future

Create greater value for your company

Put your newly acquired knowledge and skills to use along with your leadership and teamwork skills


Explore the differences between leading and managing

Examine the key characteristics of leadership

Present, as a team, leadership and management aspects of making sound business decisions

Special Feature


On the last day of this workshop, apply your new knowledge, skills, and behaviors in this cloud-based capstone online simulation powered by Abilitie. Engage your leadership, teaming, and business acumen skills, and be ready to hit the ground running when you return to the office.

Note: Participants are required to bring their own device to the course (laptop or tablet). The course agenda may be updated regularly as required. AMA’s 5-Day "MBA" Workshop does not award a degree.

Who should attend

All business professionals who need a well-rounded, practical, actionable set of skills and tools to enhance analytical, personal, professional, and business acumen and make sound business decisions.

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