American Management Association

Assertiveness Training for Managers

Available dates

Dec 16—18, 2019
3 days
New York, New York, United States
USD 2545
USD 848 per day
Feb 19—21, 2020
3 days
Atlanta, Georgia, United States
USD 2545
USD 848 per day
May 6—8, 2020
3 days
Chicago, Illinois, United States
USD 2545
USD 848 per day


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About the course

Learn how to channel assertiveness skills to interact more effectively with people throughout your organization.

Mastering assertiveness skills can do a lot more than just help you win arguments. If you want to enhance your leadership stature and persuade others to help you reach your goals, Assertiveness Training for Managers is an important first step. Assertiveness Training for Managers gives you the opportunity to learn how your behavior style impacts your overall performance as a manager. You’ll take stock of your current assertiveness skills and learn how you can improve them for a more effective approach. Using the behavior modeling approach toward assertiveness training, this seminar teaches you how to employ assertiveness skills to take control of a situation without alienating others.

How You Will Benefit

  • Improve communication by using assertive-responsive skills
  • Acquire a more polished and powerful communication style and let your leadership ability emerge
  • Tap other people’s resources to get the job done
  • Empower yourself and your staff
  • Exercise greater influence on others

What You Will Cover

  • How your perceptions determine your reactions
  • Operating consciously vs. unconsciously
  • Guidelines for achieving your objectives through assertive-responsive behavior
  • Developing your own self-improvement plan
  • Using assertive-responsive techniques to identify what you want—and then go after it

Learning Objectives

  • Tune-In to Thoughts and Feelings and Use Them as a Resource
  • Grow Conscious of Behavior and Make Appropriate Choices
  • Gain Insight into the Impressions You Make

Conscious Communication

  • Describe Examples of Conscious and Unconscious Communication
  • Explain the Thoughts-Feelings-Behaviors Model and Its Importance for Understanding and Controlling Your Communication
  • Define Beliefs and Describe Their Role in Your Communication
  • List the Factors That Can Help You Become a Flexible Communicator, Responding Appropriately to Different Situations


  • List the Four Quadrants in the ASSERTIVE/RESPONSIVE Model and Describe Their Corresponding Behaviors and Attitudes
  • Explain the Human Needs and Beliefs That Drive Individuals into One Mode of Behavior or Another

Trying on the Model

  • Identify Statements as ASSERTIVE, RESPONSIVE, AGGRESSIVE or NON-ASSERTIVE as Well as Those That Erode Self-Esteem
  • Formulate Your Own Assertive and Responsive Statements Using Each Skill Discussed, and Respond Appropriately to the Statements of Other Participants
  • Employ These Communication Strategies to Reach Consensus in a Team
  • Use a Positive Feedback Discipline in Your Teamwork


  • More Complex Content
  • More Complex Team Challenges

Listening Responsively

  • Use Your Assertive Skills to Clearly Stake Out a Position Without Becoming Aggressive
  • Explore Another Person’s Position and Demonstrate Complete Understanding of the Opposing View

Emotions and Conflict

Identify Your Own Emotional Triggers and Better Recognize Those of Others

Describe Your “Personal Zone of Control”

Be Prepared to Manage Conflict

  • Resolving it where cooperation is present and emotions are under control
  • Lowering the emotional temperature where necessary and possible
  • Deciding with confidence to disengage when it is not possible to resolve or deescalate conflict

Communication Styles

  • Analyze a Conversation, Characterize the Statements in It, and Draw Conclusions About the Communication Style Demonstrated
  • Identify the Styles of Others

Your Action Plan

  • Prepare a Plan for Improvement Back on the Job

Who should attend

Experienced managers and seasoned professionals with four or more years of experience who want to build their strengths, resolve conflicts smoothly and exercise greater influence on others.

Course reviews

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