It is increasingly imperative for enterprises to think outside the box and look for effective marketing strategies. They not only need to consider marketing issues in a systematic and dynamic way, but also have to analyse and select marketing strategies based on customer needs and dynamics of...
Oct 22—25, 2020
4 days in Beijing, China
In the 21st century, it is increasingly difficult to imagine any business being able to execute its strategy without the capabilities of advanced digital technologies. While these new technologies have given firms new capabilities to exploit, in many cases they have also reduced the explanatory...
Oct 26—27, 2020
2 days in Shanghai, China