It is increasingly imperative for enterprises to think outside the box and look for effective marketing strategies. They not only need to consider marketing issues in a systematic and dynamic way, but also have to analyse and select marketing strategies based on customer needs and dynamics of...
Oct 22—25, 2020
4 days in Beijing, China
In the 21st century, it is increasingly difficult to imagine any business being able to execute its strategy without the capabilities of advanced digital technologies. While these new technologies have given firms new capabilities to exploit, in many cases they have also reduced the explanatory...
Oct 26—27, 2020
2 days in Shanghai, China
Identifies the drivers in maintenance costs evaluation and analyses arguments concerning maintenance matters in commercial discussions. What are the learning objectives? Transform industry knowledge into practical know-how Understand the dynamics and demand of the maintenance...
Aug 3—5, 2020
3 days in Beijing, China
If we look at any organisation today, most of what we see is the outcome of past strategic investment decisions. The firm’s assets, tangible or intangible, can all be traced back to investment decisions made in the past. More importantly, strategic investment decisions often have significant...
Oct 22—24, 2020
3 days in Shanghai, China