Booth School of Business
Visiting Professor of Statistics

Zvi Gilula's field of research is categorical data analysis, with wide applications in marketing, pharmaceuticals, trading, communication, and gaming. He was an associate editor of the Journal of the American Statistical Association from 1986 to 2006, and was an associate editor for the International Journal of Marketing Research from 2000-2007. He has been involved in methodological consulting for well-known companies such as Roche Holdings in Europe, GTE, Prudential, TNS, Kantar in the UK and Morningside Technology in China. He advised the Israel National Lottery for many years, and is active as an advisor in the high-frequency algo-trading. Zvi Gilula has been supervising the TV rating in Israel for the last 17 years, and during the last 14 years, he has been providing expert’s opinion to many big law firms on “Chance vs. Skill” in the on-line gaming industry (poker, backgammon, fantasy sport games, etc.) for the biggest on-line companies in the world like Electronic Arts, Drafkings, and more.

He received his education from Hebrew University, where he earned a bachelor's degree, a master's degree, and a PhD, all in statistics. He is also an elected fellow of the Royal Statistical Society and the American Statistical Association.

Outside of academia, Zvi Gilula enjoys philosophy of religions, psychology of rationality, chess, and single malts.

Other Interests

Chess, philosophy of religions, psychology of rationality, and single malts.

Research Activities

Categorical data analysis; marketing research and consulting; risk analysis.


With Mike Evans, "The Conversion of Attitudinal Scales" (2012).

With R. McCulloch "High Dimensional Data Fusion for Categorical Vaiables” (2012).

With P. Rossi and R. McCulloch, "Direct Data Fusion" (2006).

With S. Haberman and P. van der Heijden, "Probabilistic Models for Multiple Correspondence Analysis" (2005).

With S. Haberman, "The Analysis of Categorical Profiles by Informative Summaries," Sociological Methodology (2001).

Read about executive education

Other experts

Holds a Ph.D. in political science (2000) from Sciences Po. He joined the CERI in 2001. His doctoral dissertation dealt with the fight against economic crime in Soviet and post-Soviet Russia from 1965 till 1995. His post-doctoral works are devoted to  the international mobilizations against trans...
Kristien Van Bruystegem graduated as a Commercial Engineer (Option Personnel & Organisation) at KU Leuven and holds a Master of Social and Cultural Anthropology (KU Leuven). Kristien Van Bruystegem works as a researcher at the HRM centre. Her main research activities focus on creativity and i...
Experience Keywords decision making; employee engagement; leadership; personality; risk Research Summary Emma’s research interests are centred on individual differences in leadership, personality, decision making, risk, engagement with work, and their interactions with the working environment....