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Henley Business School

Biography

Henley Business School
Professor in Marketing

Yuksel is Professor in Marketing and Post-Graduate Research Director for the School of Marketing and Reputation. He joined from Oxford Brookes, where he was Professor of Marketing and Research Area Leader. Previously, he was at the University of Surrey's Business School for 7 years. His work has contributed to better understanding of brand management (brand equity, brand personality, destination personality, place branding), service quality, consumer satisfaction, scale development, online consumer behaviour (e.g. eWOM) in the service industry. Yuksel is an a active researcher as he has participated to the RAE 2001, RAE 2008 and REF 2013 in the UK. He adopts theory testing and quantitative approach in his research. He has authored and co-authored two books, several book chapters, many conference papers and peer reviewed journal articles. Yuksel has been serving on the editorial boards of eight academic journals. As an international academic, he has also a strong interest in the practical side of marketing. He is passionate about finding answers to marketing problems and challenges. He has worked on consultancy projects (IBM, Ogilvy, BSkyB, Harding & Yorke, Marketpoint, Danish Telecom) and enjoyed presenting the project findings together with clients at the practitioner conferences (The Gartner CRM Summit, The Customer Strategy Management, Conference).

 

Research Supervision

Yuksel has successfully supervised to completion 11 PhD students. He is currently supervising 3 PhD students who are near completion. He has externally examined a similar number of Doctorates in the UK and abroad. Yuksel has also supervised over one hundred MSc and MBA dissertations.

Global Marketing Strategy to the MSc and UG programme. Supervising PhD, Master and MBA students.

 

Ekinci, Y. (2015) Developing Research Questions for Business and Management Students, London: Sage.

Gursoy, D., Uysal, M., Sirakaya-Turk, E., Ekinci, Y. and Baloglu, S. (2014) Handbook of Tourism and Hospitality Scales. London: Cabi.

Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016), "Private Label Management: Insights and Research Directions", Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, in Gómez Suárez, M (ed.), Madrid, 1-22.

Ekinci, Y. (2011) “Measurement of Variables”, in Sirakaya, E., Uysal, M., Hammit, W. and Vaske, J. (eds.), Research Methods for Leisure, Recreation and Tourism, Oxford: Cabi, 56-71.

Ekinci, Y. (2010) “Measuring Intangibles - The Example of Customer Service Quality”, The Institute of Customer Service Literature Review Series, London: The Institute of Customer Service, 1-26.

Ekinci, Y. (2008) “Service Quality and Hospitality Organizations", in Brotherton, B. (ed.), Handbook of Hospitality Management, London: Sage, 316-330.

Zeglat, D., Ekinci, Y. and Lockwood, A. (2008) “Service Quality and Business Performance in the Hospitality Industry”, in Oh., H. (ed.), Handbook of Hospitality and Tourism Marketing, London: Elsevier, 209-236.

Japutra, A., Ekinci, Y. and Simkin, L. (2017- in press) “Tie the Knot: Building Stronger Consumers’ Attachment towards a Brand”. Journal of Strategic Marketing.

Ekinci, Y., Calderon, J. and Siala, H. (2016-Forthcoming) “Do Personality Traits Predict ‘Complaining’ Consumers? International Journal of Business Environment.

Cifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. and Siala, H. (2016-Forthcoming) "A Cross Validation of Consumer-Based Brand Equity Models: Driving Customer Equity in Retail Brands", Journal of Business Research.

Casaló, L.V., Flavián, C., Guinalíu, M. and Ekinci, Y. (2015) “Avoiding the Dark Side of Positive Online Consumer Reviews: Enhancing its Usefulness for High Risk-Averse Travelers”. Journal of Business Research. 68(9), 1829-1835.

Casaló, L.V., Flavián, C., Guinalíu, M. and Ekinci, Y. (2015) “Do Online Hotel Rating Schemes Influence Booking Behaviours?. International Journal of Hospitality Management. 49, 28-36.

Sirakaya-Turk, E., Ekinci, Y. and Drew, M. (2015) “The Efficacy of Shopping Value in Predicting Destination Loyalty”. Journal of Business Research. 68(9), 1878-1885.

Nguyen, B., Simkin, L., Ekinci, Y., and Melewar, T.C. (2015) “The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands”, International Journal of Market Research. 57(5), 777-800.

Altinay, L., Madanoglu, M., De Vita, G., Arasli, H., and Ekinci, Y. (2015) “The Interface Between Organizational Learning Capability, Entrepreneurial Orientation and SME Growth”. Journal of Small Business Management.  DOI: 10.1111/jsbm.12219)

Japutra, A., Ekinci, Y. and Simkin, L. (2014) "Exploring Brand Attachment, Its Determinants and Outcomes",Journal of Strategic Marketing. 22(7), 616-630.

Japutra, A., Ekinci, Y., Simkin, L. and Nguyen, B. (2014) "The Dark Side of Brand Attachment: A Conceptual Framework of Brand Attachment’s Detrimental Outcomes and The Role of Trash-Talking and Schadenfreude",Marketing Review.14(3), 245-264

Liang, S.W., Ekinci, Y., Occhiocupo, N. and Whayatt, G. (2013) “Antecedents of Traveller’s Electronic Word-of-Mouth Communication, Journal of Marketing Management, 29(5/6), 584-606.

Ekinci, Y., Preciado, S. and Sirakaya-Turk, E. (2013) “Symbolic Consumption of Tourism Destination Brands”, Journal of Business Research, 66(6), 711-718.

Ahn, T., Ekinci, Y. and Li, G. (2013) “Self and Functional Congruence and Tourist Destination Choice”, Journal of Business Research, 66(6), 719-723.

Nam, J., Ekinci Y., and Whyatt, G. (2011) “Brand Equity, Brand Loyalty and Customer Satisfaction”, Annals of Tourism Research, 38(3), 1009-1030.

Gray, D., Ekinci, Y. and Goregaokar, H. (2011) “A Five Dimensional Model of Coach Attributes: Choice of Executive Coaching in SMEs” International Journal of Selection and Assessment, 19(4), 415-428.

Gray, D., Ekinci, Y. and Goregaokar, H. (2011) “Coaching SME Managers: Business Development or Personal Therapy? A Mixed Methods Study”, International Journal of Human Resource Management, 22(4), 862-882.

Ekinci Y., Zeglat, D. and Whyatt, G. (2011) “Service Quality, Brand Loyalty and Profit Growth in the UK Budget Hotels”, Tourism Analysis, 16(3), 259-270.

Glinn, J., Stone, M. and Ekinci, Y. (2010) “Customer Retention Management in Recession”, Journal of Direct Data and Digital Marketing Practice, 12(2), 115-127.

Ekinci, Y. and Dawes, P. (2009) “The Impact of Frontline Employee Personality on Consumer Satisfaction”, The Service Industries Journal, 29(4), 503-521.

Lywood, L., Stone, M. and Ekinci, Y. (2009) “Customer Experience and Profitability in UK Call Centres”, Journal of Database Marketing and Consumer Strategy Management, 16, 207-214.

Ekinci, Y., Sharma, D. and Stone, M. (2009) “IT Governance and Project Management: A Qualitative Study”, Journal of Database Marketing and Consumer Strategy Management, 16(1), 29-50.

Sirakaya, E., Ekinci, Y. and Giray, A. (2008) “An Examination of the Validity of the SUS-TAS Scale in Cross-Cultures”, Journal of Travel Research, 46 (1), 414-421.

Ekinci, Y., Dawes, P. and Massey, G. (2008) “An Extended Model of Antecedents and Consequences of Consumer Satisfaction for Services” European Journal of Marketing, 42 (1/2), 35-68.

Woodcock, N., Stone, M. and Ekinci, Y. (2008) “Customer Management Practices in Public Sector Organizations”, Journal of Direct Data and Digital Marketing Practice, 10 (1), 16-28.

Foss, B., Ekinci, Y. and Stone, M. (2008) “What Makes for CRM System Success or Failure? Journal of Database Marketing and Consumer Strategy Management. 15 (2), 68-78.

Ekinci, Y., Gillett, P. and Stone, M. (2007) “Deploying a CRM System in Practice – Understanding the User Experience. Journal of Database Marketing and Consumer Strategy Management. 14. 195-204.

Ekinci, Y., Baloglu, S. and Sirakaya, E. (2007) “Host Image and Destination Personality”, Tourism Analysis, 12 (5/6), 433-446.

Gnoth, Y., Baloglu, S., Ekinci, Y. and Sirakaya, E. (2007) “Building Destination Brands”, Tourism Analysis, 12(5/6), 339-343.

Niininen, O., Hosany, S., Ekinci, Y. and Airey, D. (2007) “Building a Place Brand: The Case Study of Surrey Hills”, Tourism Analysis, 12 (5/6), 371-385.

Hosany, S., Ekinci, Y. and Uysal, M. (2007) “Destination Image and Destination Personality”, International Journal of Culture Tourism and Leisure Research, 1(1), 62-81.

Ekinci, Y. and Hosany, S. (2006) “Destination Personality: An Application of Brand Personality to Tourism Destinations”, Journal of Travel Research, 45(4), 400-416. (Received Best Paper Award)

Hosany, S., Ekinci, Y. and Uysal, M. (2006) “Destination Image and Destination Personality: An Application of Branding Theories to Tourism Places”, Journal of Business Research, 59 (5), 638-542.

Ekinci, Y., Yoon, T. and Oppewal, H. (2004) “An Examination of the Brand Relationship Quality Scale in the Evaluation of Restaurant Brands”, Advances in Hospitality and Leisure Research, 1(1), 195-203.

Al-Sabbahy, H., Ekinci, Y. and Riley, M. (2004) “Dimensions of Perceived Value Implications for Hospitality Industry”, Journal of Travel Research, 43(2), 226-234.

Al-Sabbahy, H., Ekinci, Y. and Riley, M. (2004) “Perceived Value: The Mistaken Identity”, Journal of Travel Research, 43(3), 426-428.

Ekinci, Y. (2004) “An Investigation of the Determinants of Customer Satisfaction”, Tourism Analysis, 8(2-4), 197-203.

Ekinci, Y. (2003) “Which Comparison Standard Should Be Used For Service Quality and Customer Satisfaction?”, Journal of Quality Assurance in Hospitality and Tourism, 4(3/4), 61-66.

Ekinci, Y. and Riley, M. (2003) “An Investigation of Self-Concept Actual and Ideal Self-Congruence is Compared in the Context of Service Evaluation”, Journal of Retailing and Consumer Services, 10(4), 201-214.

Cobanoglu, C., Corbaci. K., Moreo, P.J. and Ekinci, Y. (2003) “An Analysis of Decision Making Process for Hotel Selection by Business Travellers in Turkey”, International Journal of Hospitality and Tourism Administration, 4(1), 1-22.

Ekinci, Y., Prokopaki, K. and Cobanoglu, C. (2003) “Service Quality in Cretan Accommodations: Marketing Strategies for the UK Holiday Market”, International Journal of Hospitality Management, 22(1), 47-66.

Yoon, T. and Ekinci, Y. (2003) “An Examination of the SERVQUAL Dimensions Using the Guttman Scaling Procedure”, Journal of Hospitality and Tourism Research, 27(1), 3-23.

Ekinci, Y. (2002) “A Review of Theoretical Debates on the Measurement of Service Quality: Implications for Hospitality Research”, Journal of Hospitality and Tourism Research 26(3), 199-216.

Ekinci, Y. and Chen, J. (2002) “Segmenting Oversees British Holiday Makers by Personal Values”, Journal of Hospitality and Leisure Marketing, 9(3/4), 5-15.

Lockwood, A., Bowen, A. and Ekinci, Y. (2002) “Achieving Standards for Successful Small Business Operations”, The Hospitality Review, 4(3), 37-43.

Chen, J., Ekinci, Y., Riley, M., Yoon, Y. and Tjelfaat, S. (2001) “What do Norwegians Think of U.S. Lodging Services?”, International Journal of Contemporary Hospitality Management, 13(6), 280-285.

Ekinci, Y., Riley, M. and Chen, J. (2001) “A Review of Comparison Standards Used in Service Quality and Customer Satisfaction Studies: Emerging Issues for Hospitality and Tourism Research”, Tourism Analysis, 5(2/4), 197-203.

Ekinci, Y. and Riley, M. (2001) “Validating Quality Dimensions”, Annals of Tourism Research, 28(1), 202-223.

Ekinci, Y. (2001) “The Validation of the Generic Service Quality Dimensions: An Alternative Approach”, Journal of Retailing and Consumer Services 8(6), 311-324.

Ekinci, Y. and Riley, M. (1999) “Measuring Hotel Quality: Back to Basics”, International Journal of Contemporary Hospitality Management, 11(6), 287-293.

Ekinci, Y. and Riley, M. (1999) “The Application of Guttman Scaling Procedure in the Measurement of Consumer Behaviour: A Marketing Myopia”, Journal of Travel and Tourism Marketing, 8(4), 25-42.

Ekinci, Y. and Riley, M. (1998) “A Critique of the Issues and Theoretical Assumptions in Measuring Service Quality in the Lodging Industry: Time to Move the Goal-Posts?” International Journal of Hospitality Management, 17(4), 349-362. (Received Excellent Research Paper Award)

Ekinci, Y., Riley, M. and Fife-Shaw, C. (1998) “Which School of Thought? The Dimensions of Resort Hotel Quality”, International Journal of Contemporary Hospitality Management, 10(2/3), 63-67. (Received Excellent Research Paper Award)

Molinillo, S., Ekinci, Y. and Japutra, A. (2016) "An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels”, Proceeding of National Brands and Private Labels in Retailing, Barcelona. June 29-July 01.

Japutra, A., Ekinci, Y. and Simkin, L. (2016) "Oppositional Consequences of Brand Attachment: Moderating Role of Attachment Style", 45th European Marketing Academy Conference (EMAC), Oslo, Norway. May 24-27.

Ciftci, S., Ekinci, Y. and Whyatt, G. (2014) "A Cross Validation of Consumer-Based Brand Equity (CBBE) Scales in Fashion Retail Industry, " 2014 Global Marketing Conference, Singapore, July 15-18.

Japutra, A., Ekinci, Y. and Simkin, L. (2014) "The Determinants and Outcomes of Brand Attachment", Academy of Marketing Conference 2014, Bournemouth, July.

Japutra, A., Ekinci, Y. and Simkin, L. (2014) "What Drives Brand Attachment?" 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June.

Nguyen, B., Ekinci, Y. and Simkin, L. (2013) " The Likeability Scale for Brands: A Multiple-Item Scale for Assessing Brand Likeability", Proceedings of the 6th International Conferences on Services Management, Cyprus, July 23-25.

Whyatt, G, Simkin, L. and Ekinci, Y. (2013) “Barriers to Marketing Strategy Implementation: the Cooperative Context”, British Academy of Management, Liverpool, September 8-10.

Molinillo, S., Ekinci, Y. and Whyatt, G. (2013), "Private Label (PL) and its Implications for Managing Retail Brands", Proceedings of the 6th International Conferences on Services Management, Cyprus, July 23-25.

Li, M.P, Bowen, D. and Ekinci, Y. (2013) "The Influence of Culture on Consumers' Perceptions of Paradoxes of Mobile Technology and Attitudinal Loyalty - Preliminary Findings", Proceedings of the Academy of Marketing Conference, Cardiff, UK, July 8-11.

George, W., Ekinci, Y., Simkin, L. and Sutan, A. (2012) "Understanding the Role of Emotion in Self-Service Technology Adoption", Proceedings of the Academy of Marketing Science Conference: the 2012 World Marketing Congress, Atlanta, USA, August 29-September 1.

Li, M.F., Bowen, D. and Ekinci, Y. (2012) "A Cross-Cultural Study of the Paradoxes of Mobile Technology – A Preliminary Finding from Taiwanese and British Focus Groups", Proceedings of the Academy of Marketing Conference, Southampton, UK, July 2-5.

Liang, S.W.J., Ekinci, Y. and Occhiocupo, N. (2012) "Antecedents of Travellers' Electronic Word-of-Mouth Communication", Proceedings of the Academy of Marketing Conference 2012, Southampton, UK, July 2-5.

Japutra, A., Ekinci, Y. and Simkin, L. (2012) "Investigating the Antecedents of Brand Attachment", Proceedings of the Academy of Marketing Conference 2012, Southampton, UK, July 2-5.

Li, M.P.F., Bowen, D. and Ekinci, Y. (2011) “A Cross-Cultural Study of the Paradoxes of Mobile Technology and Consumer's Attitudinal Loyalty in the Mobile Phone Industry”, In: Patterson, A. and Oakes, S. (eds.), Proceedings of the Academy of Marketing Conference 2011, Liverpool, UK.

George, W., Ekinci, Y. and Simkin, L. (2011) “The Influence of Consumer Emotions on Self-Service Technology Adoption, In: Patterson, A. and Oakes, S. (eds.), Proceedings of the Academy of Marketing Conference 2011, Liverpool, UK.

Ekinci, Y. and Ike-Elechi O. (2011) “Analysis of the Contribution of CSR to the German Managers’ Attitudinal Commitment to the Organization”, Proceedings of the 39th European Marketing Academy Conference (EMAC),University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia. May 24-27, 335 (CD ROM-pp.1-7).

Nam, J. and Ekinci, Y., Whyatt, G. (2009) “A Consumer Based Brand Model for Service Organizations”, Proceedings of the 15th International Conference on Retailing and Services Science, EIRASS, Toronto, Canada, July 6-9, pp.1-12.

 

Corporate engagement focuses on the measurement of brand image, consumer satisfaction, service quality, quantitative analysis of market research data, consumer data and validation of business models with academic and industry publications to ensure effective dissemination of positive findings. Yuksel advises companies and public sector organizations on understanding of consumer behaviour, brand equity, users' evaluation of IT, destination branding and international marketing strategy.

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