Yuan Zhang

Dr. Yuan Zhang is an assistant professor in Management Information Systems in the Fogelman College of Business and Economics at the University of Memphis. Mainly using applied econometrics, experiments, and causal inference machine learning, her research investigates user experience, user behaviors, and IT artifacts design focusing on usability and affordance primarily in the contexts of social media and video games. Her research has been published in major information systems and interdisciplinary journals including JAIS and I&M and presented at major conferences including CIST, INFORMS, WISE, HICSS, WITS, ACR.