Vladas Griskevicius

### Education

Ph.D. 2008
Psychology Arizona State University
B.A. 2001
Economics & Psychology University of California

Expertise

• Motivation & Emotion
• Social Influence
• Evolutionary Psychology

Vlad Griskevicius serves as the Associate Dean of the Undergraduate Program at the Carlson School and is the Carlson Family Foundation Chaired Professor of Marketing. He believes that education is not the filling of a pail, but the lighting of a fire. As Associate Dean, he aspires to light the fires of more than 3000 students through a truly transformative educational experience that enables every student to become their best self.

Vlad teaches classes on the Power of Story, Persuasion & Influence, and Designing Your Life – a first-year class about examining values and discovering strengths. With an extensive background in the science of motivation, emotion and social influence, he has published over 100 scholarly works and is co-author of The Rational Animal – a book about how our deep-seated ancestral motivations shape modern behavior.

Vlad previously served as Chair of the Marketing Department and as Associate Editor of the Journal of Marketing Research. He has received numerous awards for his teaching, research, and service, including the Outstanding Teacher Award and Outstanding Service Award at the Carlson School, Best Article Award from the Journal of Consumer Research, and multiple Mid-Career and Early Career Awards for Distinguished Scientific Contribution. His life goal is to raise his four kids – and all the students he encounters – to be good human beings who never stop learning because life never stops teaching.

Selected Works

"The effects of childhood unpredictability and harshness on emotional control and relationship quality: A life history perspective" Development and Psychopathology (2022)

"From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision Making. Mittal, C., Griskevicius, V., & Haws, K. L. Journal of Consumer Research (2020)

"How Financial Constraints Influence Consumer Behavior: An Integrated Framework" Hamilton, R. W., Mittal, C., Shah, A., Thompson, D. V., & Griskevicius, V. Journal of Consumer Psychology (2019)

"Parenting Motivation and Consumer Decision Making" Li, Y. J. , Haws, K. L. , & Griskevicius, V. Journal of Consumer Research (2018)

"Stimulating Online Reviews by Combining Financial Incentives and Social Norms" Burtch, G., Hong, Y., Bapna, R., & Griskevicius, V. Management Science (2018)

"Do Mothers Spend More on Daughters While Fathers Spend More on Sons?" Nikiforidis, L., Durante, K.M., Redden, J.P. & Griskevicius, V. Journal of Consumer Psychology (2018).

"Can an Unpredictable Childhood Environment Enhance Working Memory? Testing the SensitizedSpecialization Hypothesis" Young, E. S., Griskevicius, V., Simpson, J. A., Waters, T., & Mittal, C. Journal of Personality and Social Psychology (2018)

"Beyond Risk and Protective Factors: An AdaptationBased Approach to Resilience." Ellis, B. J., Bianchi, J., Griskevicius, V., & Frankenhuis, W. E. Perspectives on Psychological Science (2017)

"Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions" Mittal, C & Griskevicius, V. Journal of Consumer Research (2016)

"Low Childhood Socioeconomic Status Promotes Eating in the Absence of Energy Need" Hill, S. E., Prokosch, M., Delpriore, D., & Griskevicius V. Psychological Science (2016)

"Secure InfantMother Attachment Buffers the Effect of EarlyLife Stress on Age of Menarche" Sung, S., Simpson, J. A., Griskevicius, V., Kuo, S., Belsky, J., & Schlomer, G. Psychological Science (2016)

"Spending on Daughters Versus Sons in Economic Recessions" Durante, K. M., Griskevicius, V., Redden, J. P. & White, A. E. Journal of Consumer Research (2015)

"Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhance Adult Executive Function" Mittal, C., Griskevicius, V., Simpson, J.A, Sung, S., & Young, E. Journal of Personality and Social Psychology (2015).

"Evolution and Consumer Behavior." Griskevicius, V., & Durante, K. M. The Cambridge Handbook of Consumer Psychology (2015)

"The Effect of Unpredictable Early Childhood Environments on Parenting in Adulthood" Szepsenwol, O., Simpson J. A., Griskevicius, V., & Raby, L. Journal of Personality and Social Psychology (2015)

"Sense of Control Under Uncertainty Depends on People’s Childhood Environment: A Life History Theory Approach" Mittal, C. & Griskevicius, V. Journal of Personality and Social Psychology (2014).

"Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women" Wang, Y. & Griskevicius, V. Journal of Consumer Research (2014).

"Status, Money, and the Ovulatory Cycle" Durante, K. M., Griskevicius, V., Cantu, S. M., & Simpson, J. A. Journal of Marketing Research (2014).

"Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle." Cantu, S. M., Simpson, J. A., Griskevicius, V., Weisberg, Y., Durante, K. M., & Beal, D. Psychological Science (2014).

"Fundamental Motives: How Evolutionary Needs Influence Consumer Behavior" Griskevicius, V. & Kenrick, D. T. Journal of Consumer Psychology (2013: Target Article).

"When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments." Griskevicius, V., Ackerman, J. A., Cantu, S. M., Delton, A. W., & Robertson, T. E., Simpson, J. A., Thomson, M. E., & Tybur, J. M. Psychological Science (2013)

"The Fluctuating Female Vote: Politcs, Religion, and the Ovulatory Cycle," Durante, K. M., Arsena, A. R., & Griskevicius, V. Psychological Science (2013).

"Putting All Your Eggs in One Basket: Life History Strategies, Bet Hedging, and Diversification." White, A.E., Li Y.J., Griskevicius, V, Kenrick, D. T., & Neuberg, S. L. Psychological Science (2013)

"Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect," Hill S. E., Rodeheffer, C., Griskevicius, V., Durante, K. M., & White, A.E. Journal of Personality and Social Psychology (2012).

"The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Griskevicius, V., Tybur, J. M., Ackerman, J. A., Delton, A. W., Robertson, T. E., & White, A. E. Journal of Personality and Social Psychology (2012)

"Consumer Decisions in Relationships," Simpson, J. A., Griskevicius, V., & Rothman, A. Journal of Consumer Psychology, (2012: Target Article )

"Sex Ratio and Women’s Careers: Does a Scarcity of Men Lead Women to Choose Briefcase Over Baby?" Durante, K. M., Griskevicius, V., Cantu, S.M., Simpson, J.A, & Tybur, J.M. Journal of Personality and Social Psychology (2012)

"Ovulation Leads Women to See Sexy Cads as Good Dads," Durante, K.M., Griskevicius, V., Simpson, J.A., Cantu, S.M., & Li, N.P. Journal of Personality and Social Psychology (2012).

"The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship," Griskevicius, V., Cantu, S., & Van Vugt, M. Journal of Public Policy and Marketing (2012)

"The Evolutionary Basis of Risky Adolescent Behavior: Implications for Science, Policy and Practice," Ellis, B. J., Dahl, R.E., Del Giudice, M., Figueredo, A.J., Gray, P., Griskevicius, V., et al. Developmental Psychology (2012)

"Economic Decision Biases and Fundamental Motivations: How Mating and SelfProtection Alter Loss Aversion," Li, Y. J., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. Journal of Personality and Social Psychology (2012)

"Evolution, Stress, and Sensitive Periods: The Influence of Unpredictability in Early versus Late Childhood on Sex and Risky Behavior," Simpson, J. A., Griskevicius, V., Kuo, S. I., Sung, S., & Collins, W. A. Developmental Psychology (2012)

"Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux C., & Li, N.P Journal of Consumer Research (2011)

"Reciprocity By Proxy: A Novel Influence Strategy for Stimulating Cooperation," Goldstein, N. J., Griskevicius, V., & Cialdini, R. B. Administrative Science Quarterly (2011)

"Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System" Sundie, J.M., Kenrick, D.T., Griskevicius, V., Tybur, J.M., Vohs, K.D., & Beal, D.J. Journal of Personality and Social Psychology (2011)

"The Influence of Mortality and Socioeconomic Status on Risk and Delayed Rewards: A Life History Theory Approach" Griskevicius, V., Tybur, J.M., Delton, A.W., & Robertson, T. E. Journal of Personality and Social Psychology (2011)

"Let's Get Serious: Communicating Commitment in Romantic Relationships" Ackerman, J. A., Griskevicius, V., & Li, N. P. Journal of Personality and Social Psychology (2011)

"The Environmental Contingency of Life History Strategies: Influences of Mortality and Socioeconomic Status on Reproductive Timing" Griskevicius, V., Delton, A.W., Robertson, T.E., & Tybur, J.M. Journal of Personality and Social Psychology (2011)

"The Many Shades of RoseColored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions" Griskevicius, V., Shiota, M.N., & Nowlis, S. Journal of Consumer Research (2010)

"Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations" Kenrick, D.T., Griskevicius, V., Neuberg, S.L., & Schaller, M. Perspectives on Psychological Science (2010)

"Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation" Griskevicius, V., Tybur, J.M, & Van den Bergh, B. Journal of Personality and Social Psychology (2010)

"Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach" Griskevicius, V., Shiota, M.N., & Neufeld, S. Emotion (2010)

"Aggress to Impress: Hostility as an Evolved ContextDependent Strategy" Griskevicius, V., Tybur, J.M., Gangestad, S.W., Perea, E.F., Shapiro, J.R., & Kenrick, D.T. Journal of Personality and Social Psychology (2009)

"Microbes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust" Tybur, J.M., Lieberman, D., & Griskevicius, V. Journal of Personality and Social Psychology (2009)

"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion" Griskevicius, V., Goldstein, N.J. Mortenson, C.R., Sundie, J. M., Cialdini, R.B., & Kenrick, D. T. Journal of Marketing Research (2009)

"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels" Goldstein, N.J., Cialdini, R.B., & Griskevicius, R.B. Journal of Consumer Research (2008)

"Applying (and Resisting) Peer Influence" Griskevicius, V., Cialdini, R.B., & Goldstein, N.J. . Sloan Management Review (2008)

"Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals" Griskevicius, V., Tybur, J.M., Sundie, J.M., Cialdini, R.B., Miller, G.F., & Kenrick, D. T. Journal of Personality and Social Psychology (2007)

"The Constructive, Destructive, and Reconstructive Power of Social Norms" Schultz, P.W., Nolan, J.P., Cialdini, R.B., Goldstein, N.J., & Griskevicius, V. Psychological Science (2007)

"Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity" Griskevicius, V., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)

"Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (non)Conformity" Griskevicius, V., Goldstein, N.J., Mortensen, C.R., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)

"They All Look the Same to Me (Unless They're Angry): From Outgroup Homogeneity to Outgroup Heterogeneity" Ackerman, J.M., Shapiro, J.R., Neuberg, S.L., Kenrick, D.T., Becker, D.V., Griskevicius, V., Maner, J.K., & Schaller, M. Psychological Science (2006)

Honors and Awards

• SAGE Scholar Early Career Award in Social and Personality Psychology, 2012
• Young Scholar, Marketing Science Institute, 2013
• Early Career Award, Society for Consumer Psychology, 2013
• Emerald Citations of Excellence Award for Most Highly Cited Business Papers, 2012
• Named World''s Top 40 Profesor Under 40, Poets & Quants, 2014
• Service Award, Carlson School of Management, 2013
• Outstanding Teacher Award, 2011 & 2014
• Board of Overseers Professorship (2014 2015)
• Early Career Award, Association for Consumer Research, 2015
• PartTime MBA Faculty of the Year, Carlson School of Management (2017
• Best Paper Award, Journal of Consumer Research, 2011
• Early Career Distinguished Scientific Contribution Award, Human Behavior & Evolution Society, 2014
• McKnight LandGrant Professorship, University of Minnesota, 20102013
• Best Paper Award, Society for Consumer Psychology, 2007