McCombs School of Business


Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at Mccombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business, Hyderabad, from 2002-2004. He served as the Associate Dean for Research for the McCombs School of Business , University of Texas at Austin , from 1991-1994.He served on the World Economic Forum Global Agenda Council for The Arab World from 2012-2014. Professor Mahajan is author or editor of thirteen books including his recent 2016 book,Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations. These books have been translated into twelve languages. His book, The 86% Solution, received the Book-of-the-Year award (Berry-American Marketing association) in 2007 and Convergence Marketing and Africa Rising were among the finalists for the same award in 2003 and 2010 respectively. Professor Mahajan has been invited by The World Bank , several Think Tanks and more than 120 universities and research institutions worldwide for research presentations. He has also been the editor of the Journal of Marketing Research. Professor Mahajan has consulted with various Fortune 500 companies and has delivered executive development programs worldwide. His research has been reported and reviewed in dozens of media outlets in many countries including CBS ,BBC ,NPR, Wall Street Journal, NY Times , Washington Post . LA Times , Financial Times UK, Economist , Harvard Business Review , Time magazine, Knowledge@Wharton, Fast Company, Shanghai Daily, Ode , Inc., Economic Times India,Indian Management magazine, Austin-American Statesman, Hindu Business Line , Jeune Afrique France, African Business UK, Gulf News , Asharq Alawsat UK, Chosunilbo South Korea ,Absatzwirtschaft Germany, LaPresse Canada, Lactualite Canada, The Island Sri Lanka, Lider Crotia, MS Marketing Srbija Serbia, Management Today UK , Domus Italy , Business Day South Africa, Politiken Denmark , The Nation UAE, Kitaab Singapore. Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and Ph.D in Management from the University of Texas at Austin.

Professional Awards

  • Distinguished Alumnus Award, Indian Institute of Technology (Kanpur)2006
  • The Gilbert Churchill Award for lifetime achievement in marketing research, American Marketing Association1999
  • The Charles Coolidge Parlin Award for lifetime contribution to marketing, American Marketing Association and Wharton1997

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