Vidyanand Choudhary

Vidyanand ("VC") Choudhary is a professor of information systems and is an authority on versioning, pricing, quality, and competitive strategy for technology products. His research interests are in the economics of information systems; business impact of analytics; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and saas products; and pricing and product line design of information goods.

His research has been published in such journals as Management Science, Information Systems Research, and the Journal of Management Information Systems.

He currently teaches courses on business analytics and data mining; and global business strategy, and previously served as the Associate Dean of Undergraduate Programs.

Awards

• Nominated for Best Paper Award at the China Summer Workshop on Information Management (CSWIM 2015): Choudhary, V. and M. Xin. IT Investment under Competition: The Role of Implementation Uncertainty.
• Best Completed Research Paper Award at the 22nd International Conference on Information Systems (ICIS), New Orleans, Louisiana, December 2001.
• Best Paper Award at the 10th Workshop on Information Technology and Systems (WITS), Brisbane, Australia, December 2000.
• Nominated for Best Paper Award in the Internet and the Digital Economy Track at the 34th Hawaii International Conference of Systems and Sciences (HICSS), Hawaii, January 2001.

Research Interests

Economics of Information Systems

Versioning and Product Line Design for Information Goods (such as software)

Business Impact of Analytics

Use of Recommender Systems and Search tools

Impact of Technology on Corporate Governance

Economics of Software as a Service

Electronic Marketplaces and Information Intermediaries

Education

PhD, Purdue University

MS, Purdue University

Bachelor of Technology, Indian Institute of Technology, New Delhi

Research

Current and Ongoing Research

• Choudhary, V. and M. Xin. IT Investment under Competition: The Role of Implementation Uncertainty. Under Review.
• Vithayathil, J. and V. Choudhary. Organizational Structure for the IT Department: Profit Center or Cost Center? Under Review.
• Choudhary, V. and Z. Zhang. Recommender Systems and Consumer Product Search. In Preparation.
• Choudhary, V. and R. Zhang. Bundling Add-on Products with Information Goods. In Preparation.

Recent Publications

• Vithayathil, J. and V. Choudhary. IT-Enabled Governance of Corporate Takeovers: Time For Say-On-Takeovers? Forthcoming in MIS Quarterly.
• Choudhary, V., Currim, I., Dewan, S., Mintz, O. and Turner, J. (2017). Evaluation Set Size and Purchase: Evidence from a Product Search Engine. Journal of Interactive Marketing, 37, February, 16-31.
• Choudhary, V. and Shivendu, S. (2017). Targeted Couponing in Online Auctions. Information Systems Research, Forthcoming. pubsonline.informs.org/doi/abs/10.1287/isre.2017.0688
• MacCrory, F., Choudhary, V., Pinsonneault, A. (2016). Research Note: Designing Promotion Ladders to Mitigate Turnover of IT Professionals. Information Systems Research, 27(3), 648–660.
• Choudhary, V., Zhang, Z. (2015). Research Note: Patching the Cloud: Impact of SaaS on Patching Strategy and the Timing of Software Release. Information Systems Research, 26(4), 845-858.
• Complete list of publications available at faculty.sites.uci.edu/veecee