Turki Al Saud

Owner at What''s Up

I am based in: Jedda

I was referred to THNK by Reema Bint Bandar Al Saud.

Since 2005 ,I conceived of a new breed of lifestyle publication in Saudi Arabia, utilizing the digital domain to expand the reach of the "What''s up" brand name. I am a strong believer that there shouldn''t be a conflict between mediums - whether it be print or screens - the focus should always be on the message. Although I believe that the content is king, we should realize that in many occasions the medium can be the message - which is true for a product that was designed as a platform for emerging artists and young entrepreneurs such as ''What''s up''.

I graduated from King Abdulaziz University (Jeddah, Saudi Arabia) with a bachelor degree in political science in 2007. Indulging in a growing fascination for developing corporate identities and websites has led me to found Truff Studio which occupies most of my time at the moment.