Tim Silk

Senior Instructor, Marketing and Behavioural Science Division at Sauder School of Business

Biography

Sauder School of Business

BBA (Wilfrid Laurier), PhD (Florida)

Senior Instructor, Marketing and Behavioural Science Division

Research Interests

  • Consumer Judgement and Decision Making
  • Rebates
  • Frequency Reward Programs
  • Mental Accounting
  • Procrastination

Course Taught

  • Brand Management (BCom & MBA)
  • New Product Development (BCom & MBA)
  • Marketing Analysis (BCom)
  • Marketing (MBA & IMBA)

Selected Recent Publications

  • Pechmann, C. and Silk, T.G. (2013), Policy and Research Related to Consumer Rebates: A Comprehensive Review. Journal of Public Policy & Marketing, 32 (2), 255-270. (authors contributed equally)
  • Cohen, Joel B., Julia Belyavsky, and Tim Silk (2008), "Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice," Journal of Consumer Psychology, 18, 270-275.
  • Janiszewski, Chris, Tim Silk, and Alan D. J. Cooke (2003), "Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects," Journal of Consumer Research, 30, 311-325 (lead article).

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