Tim Silk
Senior Instructor, Marketing and Behavioural Science Division at Sauder School of Business
Schools
- Sauder School of Business
Expertise
Links
Biography
Sauder School of Business
BBA (Wilfrid Laurier), PhD (Florida)
Senior Instructor, Marketing and Behavioural Science Division
Research Interests
- Consumer Judgement and Decision Making
- Rebates
- Frequency Reward Programs
- Mental Accounting
- Procrastination
Course Taught
- Brand Management (BCom & MBA)
- New Product Development (BCom & MBA)
- Marketing Analysis (BCom)
- Marketing (MBA & IMBA)
Selected Recent Publications
- Pechmann, C. and Silk, T.G. (2013), Policy and Research Related to Consumer Rebates: A Comprehensive Review. Journal of Public Policy & Marketing, 32 (2), 255-270. (authors contributed equally)
- Cohen, Joel B., Julia Belyavsky, and Tim Silk (2008), "Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice," Journal of Consumer Psychology, 18, 270-275.
- Janiszewski, Chris, Tim Silk, and Alan D. J. Cooke (2003), "Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects," Journal of Consumer Research, 30, 311-325 (lead article).
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