Terje Gaustad

Assistant Professor - Department of Communication and Culture at BI Norwegian Business School


  • Aalto University School of Business
  • BI Norwegian Business School




BI Norwegian Business School

Dr. Terje Gaustad is Adjunct Associate Professor at the BI Norwegian Business School. He holds a PhD in Strategic Management from the BI Norwegian Business School and an M.A. in Communication Management from the Annenberg School of Communication at the University of Southern California. His professional entertainment industry background includes production credits for feature films such as the British comedies “Save Angel Hope” (2007) and “Nasty Neighbours” (1999), as well as positions as an Entertainment Industry Analyst at Baskerville Communications Corp. and as Motion Picture Coordinator for Business and Legal Affairs at Playboy Entertainment Group. He is currently Chairman and CEO of Vanquish Alliance Entertainment, which he co-founded in 2001. He lives in Switzerland.

Research areas

Terje Gaustad’s main research interests are in institutional and organizational economics applied to the entertainment industries. He is currently chairing a research project subgroup at the BI Center for Creative Industries studying efficiency in copyright enforcement and diversity effects of cinema digitization.

Teaching areas

Terje Gaustad has developed BI Norwegian Business School’s executive education in production management, and he also teaches creative industries management, cultural leadership and media economics.


  • 2013 BI Norwegian Business School PhD
  • 1996 University of Southern California, Annenberg School of Communication Master
  • 1993 University of Oslo Bachelor


  • 2013 - Present BI Norwegian Business School Adjunct Associate Professor
  • 2005 - 2013 BI Norwegian Business School Adjunct Senior Lecturer
  • 1999 - 2004 BI Norwegian Business School PhD Candidate


Gran, Anne-Britt; Gaustad, Terje; Molde, Audun; Figenschou, Anitra Guddal. 

Digitalt kulturkonsum - en norsk studie. Oslo: Handelshøyskolen BI 2012 ;Volume 2.140 p. Forskningsrapport, BI(2) BI

Gaustad, Terje. 

Private film financing: Gains and losses in the Norwegian film sector. : Handelshøyskolen BI 2008 Forskningsrapport, BI(1/2008) BI

Gaustad, Terje. 

Private film financing: Gains and losses in the Norwegian film sector. Oslo: BI Norwegian School of Management 2008 44 p. (1) BI

Gaustad, Terje. 

Fjernsynssport: Rettighetsspørsmål og rettighetsøkonomiske konsekvenser. Sandvika: Handelshøyskolen BI 2000 37 p. (12) BI

Gaustad, Terje. 

Økonomiske egenskaper ved sport som programvare. Sandvika: Handelshøyskolen BI 2000 27 p. (4) BI


De Paoli, Donatella; Gaustad, Terje. 

Film as Arts-based Intervention in Management - the case of Hollywood storytelling. the Eight Art of Management and Organization Conference; 2016-09-01 - 2016-09-04 BI

Gaustad, Terje. 

The efficiency of indirect film subsidies for encouraging private investments. 13th Norwegian Media Researchers' Conference; 2008-10-30 - 2008-10-31 BI


Gaustad, Terje. 

Det smale mangfoldet: Kinomarkedet etter digitaliseringen. Praktisk økonomi og finans 2017 ;Volume 33.(2) p. 203-219 BI

Gaustad, Terje; Gran, Anne-Britt. 

Opphavsrett som filmpolitisk virkemiddel :. Nordisk kulturpolitisk tidsskrift 2013 (1) p. 106-124 BI

Gaustad, Terje. 

Internett-basert piratkopiering av musikk og film: Økonomiske konsekvenser og forutsetninger for overgang til bærekraftig nettbasert distribusjon. Magma - Tidsskrift for økonomi og ledelse 2009 ;Volume 12.(9) p. 38-47 BI

Gaustad, Terje. 

Sweetening the Deal: To what Extent can Public Funding Attract Private Film Investors?. Nordicom Review 2009 ;Volume 30.(2) p. 179-197 BI

Gaustad, Terje. 

The Problem of Excludability for Media and Entertainment Products in New Electronic Market Channels. Electronic Markets 2002 ;Volume 12.(4) BI

Gaustad, Terje. 

The Economics of Sports Programming. Nordicom Review 2000 ;Volume 21.(2) p. 101-113 BI

Gaustad, Terje. 

Økonomiske egenskaper ved sport som programvare. Nordicom Information 1999 ;Volume 22.(3-4) p. 103-111 BI


Røyseng, Sigrid; Gaustad, Terje; Tøien, Irina Eidsvold; De Paoli, Donatella. 

Grenseløs norsk film – mellom Hollywood og lokal patriotisme. Dagsavisen - Nye Meninger 2016 BI

De Paoli, Donatella; Gaustad, Terje. 

Film som kultur og næring - en utredning til besvær. Dagens næringsliv 2014 BI

Gaustad, Terje. 

I utakt med verden. Dagens næringsliv 2014 BI

Gaustad, Terje. 

Når alle taper. Dagens næringsliv 2014 BI

Gaustad, Terje; De Paoli, Donatella. 

En utredning til besvær. Dagens næringsliv 2014 BI

Gaustad, Terje. 

Big Brother økonomien. Dagens næringsliv 2001 BI

Gaustad, Terje. 

Fet på norsk film. Dagens næringsliv 2001 BI

Gaustad, Terje. 

Kan stå sterkt alene. Dagens næringsliv 2001 BI

Gaustad, Terje. 

Eiendomsrett på nett. Dagens næringsliv 2000 BI

Gaustad, Terje. 

Profitten forvitrer. Dagens næringsliv 2000 BI

Gaustad, Terje. 

Fokus på publikum. Dagens næringsliv 1999 BI

Gaustad, Terje. 

Exit Polygram Film. Dagens næringsliv 1998 BI

Gaustad, Terje. 

I Hollywoods fotspor. Dagens næringsliv 1998 BI


Gaustad, Terje. 

Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector. I: Media Firms: Structures, Operations, and Performance. Lawrence Erlbaum Associates 2002 ISBN 978-0805841657. p. 9-26 BI


Gaustad, Terje; Helgesen, Thorolf. 

Medieøkonomi: Strategier, markedsføring og medierettigheter. : Stølen 2002 (ISBN 82-92296-03-4) 173 p. BI

Courses Taught

Read about executive education

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