Sushila Umashankar

Retired Professor of Practice in Marketing at Eller Executive Education

Schools

  • Eller Executive Education

Links

Eller Executive Education

Areas of Expertise

  •  Psychology of consumer decision making
  •  Consumer choice in investment options, charitable giving, and brand options
  •  How men and women differ in decision making as consumers

Courses

BNAD 277: Analytical Methods for Business

MKTG 555 - Special Topics/Marketing Strategy

MKTG 572 - Marketing Research for Managers

Professional Associations

  • American Marketing Association
  • American Statistical Association
  • The International Institute of Forecasters

Awards

  • Undergraduate Teaching Award Recognizing Excellence in Marketing Education, Spring 2001, Collegiate Chapter, American Marketing Association
  • Outstanding Educator and Mentor, Spring 2000 by the Student Alumni Association
  • Beta Gamma Sigma, 1975
  • Pan Asian Community Alliance Woman of the Year Award, 2001

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