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Biography

ESSEC
Professor, Marketing Department

Education

Agrégé des Facultés en Sciences de Gestion. Ph.D., ESSEC. ITP, London Business School. Doctorat d''Etat ès Sciences de Gestion, Université Paris IX-Dauphine. Doctorat de 3e Cycle ès Sciences de Gestion, Université de Lille I. Diplôme IESEG.Maîtrise en Sciences économiques, U. Paris I.

Research Areas

Areas

Price, direct marketing, sales promotion, fund raising, neural networks.

Sectors

Distribution, fundraising.

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