Pierre Desmet

Professor, Marketing Department at ESSEC

Schools

  • ESSEC

Expertise

Links

Biography

ESSEC

Education

Agrégé des Facultés en Sciences de Gestion. Ph.D., ESSEC. ITP, London Business School. Doctorat d''Etat ès Sciences de Gestion, Université Paris IX-Dauphine. Doctorat de 3e Cycle ès Sciences de Gestion, Université de Lille I. Diplôme IESEG.Maîtrise en Sciences économiques, U. Paris I.

Research Areas

Areas

Price, direct marketing, sales promotion, fund raising, neural networks.

Sectors

Distribution, fundraising.

Read about executive education

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