Steven Savino

Professor of Practice in Marketing at The College of Business and Economics at Lehigh University

Schools

  • The College of Business and Economics at Lehigh University

Links

Biography

The College of Business and Economics at Lehigh University

Steve has over 25 years of industry experience as a professional marketer with a track record in building brand-equity on global consumer brands, having worked in senior leadership positions for a number of blue-chip, multi-national firms. Steve''s industry efforts have resulted in measureable success in leading a number of turnaround global brand building efforts, including Smirnoff® at Diageo PLC, Six Flags Theme Parks™ at Time Warner, Inc., Century 21® Real Estate at Cendant Corporation and the Ragu® and Bertolli® brand portfolios at Unilever, N.V., PLC.

Steve’s work has been recognized for excellence (EFFIE Award for outstanding advertising, 1999, BRANDWEEK cover story, 2000, “Best Promoted Brands” of 2001, Promo Magazine, 2001, “Outstanding Website” WebAward, 2001) and he has been published and quoted in leading magazines, newspapers and industry trade journals.  Steve is the author of the book titled, The Adventures of (a real life) Brand Czar – 12 Personal-Size Marketing Lessons for Global-Size Results.

Steve applies his practical experience to the classroom environment and he also advises marketing majors in career development.

Professional Experience

  • President & CEO, Savino Global Group, LLC.
  • Vice President and General Manager, Unilever N.V., PLC
  • Executive Vice President, Global Marketing, Cendant Corp., Century 21 Real Estate Corp.
  • Corporate Vice President of Marketing and Sales, Time Warner, Inc., Six Flags Entertainment Corp.
  • Vice President of Marketing; Director of Marketing, UDV/Heublein (now called Diageo)
  • Product Manager, Southland Corp., 7-Eleven Stores Group
  • Brand Manager; Promotions Manager, Anheuser Busch Companies, Inc.
  • Product Analyst, General Instrument Corp. (now part of Motorola)

Educaion

Villanova University, B.A.

Babcock Graduate School of Management, Wake Forest University, M.B.A.

Videos

Read about executive education

Other experts

Mark Norman

For more than 25 years, I’ve helped organizations find their ways to build cultures of trust, inclusion and engagement. Working closely with leaders, we build the conditions for successful staff engagement and equip leaders and contributors with the thinking and behaviors that sustain vitality. ...

Marco Di Antonio

Curriculum Vitae SDA Fellow Degree in Business Administration, University of Genova, 1982 Academic position and/or Professional activities Professor of Banking and Finance at University of Genova Research Interests Strategic planning systems in banks Managerial control systems in banks Pr...

Gordon Richardson

Bio Gordon Richardson is a Professor of Accounting. He was Editor of Contemporary Accounting Research from 2001-2006, one of the top five academic accounting journals in the world. An Honorary Professor of the University of Queensland Business School since 2004, he enjoys an international reputat...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.