Stefano Puntoni - Marketing is the channel that allows firms to reach customers


Rotterdam School of Management

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in many leading journals, including the Journal of Consumer Research, the Journal of Marketing Research, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

Most of his ongoing research investigates how new technology is changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment. He is a former MSI Young Scholar, a current MSI Scholar, and the winner of several grants and awards, including a Marie Curie Fellowship from the European Commission. He is currently an Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology, the two leading academic journals on consumer decision making.

Stefano teaches in the areas of marketing strategy, brand management, and decision making. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a “Professor to Watch”.

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