Simona Botti
Professor of Marketing; Chair, Marketing Faculty
Expertise
Links
Biography
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Professor Botti joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.
Professor Botti teaches the Brand Management elective. In 2017 she received the MBA Best Teacher Award and the London Business School Excellence in Teaching Award.
Professor Botti’s research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.
Her work has been published in leading psychology and marketing journals. She is Associate Editor at Journal of Consumer Psychology, Journal of Consumer Research and Journal of Marketing. She also served on the Association for Consumer Research Board as International Perspectives Director from 2016 to 2018 and is currently a member of the ACR Ombuds team.
Education
- BA (Bocconi)
- MBA PhD (Chicago)
Videos
What if we have too much information?
Consumers and Artificial Intelligence: An Experiential Perspective, JM-MSI Special Issue
Three Insights About Choice Freedom: Simona Botti at TEDxLondonBusinessSchool 2013
08 - Simona Botti - Dark Side of Choice and Information
Simona Botti: What if freedom of choice spread unhappiness? | London Business School
Experiments - a new way to link customer and brand value | London Business School
Read about executive education
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