Shantanu Dutta
Dave and Jeanne Tappan Chair in Marketing, and Professor of Marketing at USC Marshall School of Business
Biography
USC Marshall School of Business
Shantanu Dutta is an expert on strategic marketing, especially in B2B and technology markets. He also studies how firms use distribution, partnerships, and pricing to build competitive advantage. His research has been published in leading marketing, economics, management and statistics journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of American Statistical Association, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He served on the editorial board of the Journal of Marketing Research and Marketing Science.
AREAS OF EXPERTISE
- BUSINESS-TO-BUSINESS MARKETING
- COLLABORATION
- DEMOCRACY
- DIGITAL HEALTH
- DRUG PATENTS
- ENVIRONMENTAL SUSTAINABILITY
- LABOR ECONOMICS
- MACROECONOMICS
- MARKETING STRATEGY
- PHARMACEUTICAL MARKETING
Videos
Shantanu Dutta - Strengthening Cooperation Between China and Latin America
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