Scott Scheff
Creative Director at Smashing Ideas / Instructor at UW Professional & Continuing Education
Schools
- UW Professional & Continuing Education
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Biography
UW Professional & Continuing Education
Scott Scheff is passionate about defining and delivering the next generation of customer-driven interactive products and online services. With 20 years of experience in user-centered design and visual design disciplines, he applies the design process to discover new opportunities, solve problems and create meaningful moments for customers to connect with brands, collaborate online and access information in new and inventive ways.
Scheff’s past experience includes working with companies such as Expeditors, Motorola, Microsoft, Philips Healthcare, T-Mobile, Ben Bridge and Clipper Vacations, and with cultural and educational institutions such as The Tech Museum of Innovation, Bellevue Arts Museum and Simon Fraser University. Scheff also serves on the advisory board for the Certificate in UX & Visual Interface Design.
Specialties
- Conceptualize interactive experiences
- Strategy and creative direction
- User experience design
- Brand development
- Information architecture
- Visual design
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