Comprehensive course analysis
Who should attend
Professionals with some experience in graphic design, front-end development, digital marketing or content strategy who want to get started in UX design.
About the course
User experience (UX) design has emerged as one of the hottest fields in today’s tech-driven economy. Effective UX design is crucial — it goes beyond the visual aesthetics of mobile and web-based applications to encompass the entire experience of an end user when interacting with any information, product or service.
In this three-course certificate program, you’ll discover how to use the latest design techniques, tools and technologies to create rich interactive experiences. You’ll learn how to apply a four-stage, iterative process of user-centered design thinking — defining user need, ideating on solutions, creating testable prototypes, and implementing the chosen solution. We’ll explore content strategies, research methods and usability studies, as well as how information architecture and visualization influence web and device screen design.
WHAT YOU'LL LEARN
- Design thinking that places user needs at the forefront of each stage of the product development process
- Low- and high-fidelity prototype creation for modeling and usability testing
- Techniques for research, metadata modeling, information hierarchy and architecture
- Visual design principles for interactive screens, including the use of graphics, animation, sound and hypermedia
- How to address issues of accessibility
GET HANDS-ON EXPERIENCE
- Conduct user interviews and create user personas
- Use industry-standard tools for organizing content and developing testable prototypes
- Complete a capstone project that integrates UX features with visual design
David Kendall is a UX design principal at AT&T, where he leads education and advocacy efforts as part of the design systems and standards team. Previously, he led digital design and content teams managing product launches, offers and seasonal campaigns. Before joining AT&T, he established...
Gary Anderson is a senior design manager at Microsoft within the Artificial Intelligence and Research, Search and Ads Studio. Throughout his 10 years in this industry, Gary has had the opportunity to play different roles including designer, researcher, UX program manager and product manager. He u...
Ashley Butler is a senior user experience designer with a passion for creating intriguing visual communications and user experiences by applying empathy and thoughtfulness throughout her design process. Ashley loves teaching and brings an abundance of energy when mentoring others in the design fi...
Mike Kelly is associate director of UX at Splice, a Bay Area based pharmaceutical advertising agency. Before Splice, he was a lead UX designer at Nordstrom, where his focus is on identifying inefficiencies and redesigning systems for enterprise software. Prior to joining Nordstrom, he was the pri...
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