Sarah Ghaddar
at SDA Bocconi School of Management
Schools
- SDA Bocconi School of Management
Links
Biography
SDA Bocconi School of Management
Curriculum Vitae
SDA Research Fellow
Master of Science in Social and Political Communication (Curriculum in Marketing & Business Communication) - Università degli Studi di Milano, Political Science College, 2009
Research Interests
- Digital marketing
- SEO marketing
- Consumer behavior
- Customer centricity
- Peer-to-peer marketing
- Value co-creation and corporate social responsibility
Publications
Books
- Chapter ‘s title (chapter 3): Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization. Chapter’s title (chapter 4): TOD’S: A Global Multi-Brand Company with a Taste of Tradition. Authors: Maria Carmela Ostillio e Sarah Ghaddar. Book’s title: Fashion Branding and Communication: Core Strategies of European Luxury Brands (edited by Byoungho Jin & Elena Cedrola). Editor: Palgrave Macmillan
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