Sarah Gagestein

Sarah Gagestein (MA) is founder of Taalstrategie, a company specialised in framing and rhetoric in practice. After receiving her master's degree in Rhetoric (Universiteit Leiden, cum laude), she worked with public and private clients such as GroenLinks, D66, SP, several ministries and health insurance company Achmea. She is mostly interested in how abstract, public issues and policies can be framed in a persuasive manner. She offers research combined with comprehensive recommendations and media training. Sarah Gagestein is the author of the Dutch published book 'Denk niet aan een roze olifant. De psychologie van onzichtbaar overtuigen met framing' (2014), nominated for Communication Book of the year 2014.