Sarah Duffy

Sarah Duffy has a PhD in marketing from the University of New South Wales, and a strong practical background in strategy and brand marketing. She has published research concerning marketing, public policy, fairness and sustainability, informed by her career as a marketing professional and consultant.

Experience

Lecturer

• Company NameWestern Sydney University
• Dates EmployedNov 2015 – Present
• Employment Duration3 yrs 7 mos
• LocationSydney, Australia

Lecturing in marketing, tourism and hospitality subjects at both undergraduate and postgraduate level

Casual Lecturer

• Company Name UNSW Australia
• Total Duration2 yrs 11 mos
• Dates EmployedJul 2014 – Dec 2015
• Employment Duration1 yr 6 mos
• LocationSydney

Marketing and tourism subjects delivered traditionally and online

Tutor

• Dates EmployedFeb 2013 – Oct 2015
• Employment Duration2 yrs 9 mos

Marketing Strategy, Consumer Behaviour, Marketing Fundamentals, Market Research

Brand Manager

• Company Name Ultraceuticals
• Dates EmployedApr 2008 – Apr 2011
• Employment Duration3 yrs 1

The purpose of my role was to facilitate the re-branding of Ultraceuticals both strategically and tactically. A key aspect of this was using customer insight and understanding of the retail environment to translate this to all touch points of the brand.

Education

UNSW Australia Degree NameDoctor of Philosophy (Ph.D.) Field Of StudyMarketing Dates attended or expected graduation 2012 – 2015

Topic: How do marketing systems respond to limitations? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.

University of New South Wales Degree NameMasters of Marketing Dates attended or expected graduation 2009 – 2010

University of Newcastle Degree NameBachelor of Business Field Of StudyMarketing Dates attended or expected graduation 2003 – 2006