Sarah Duffy has a PhD in marketing from the University of New South Wales, and a strong practical background in strategy and brand marketing. She has published research concerning marketing, public policy, fairness and sustainability, informed by her career as a marketing professional and consultant.
Lecturing in marketing, tourism and hospitality subjects at both undergraduate and postgraduate level
Marketing and tourism subjects delivered traditionally and online
Marketing Strategy, Consumer Behaviour, Marketing Fundamentals, Market Research
The purpose of my role was to facilitate the re-branding of Ultraceuticals both strategically and tactically. A key aspect of this was using customer insight and understanding of the retail environment to translate this to all touch points of the brand.
UNSW Australia Degree NameDoctor of Philosophy (Ph.D.) Field Of StudyMarketing Dates attended or expected graduation 2012 – 2015
Topic: How do marketing systems respond to limitations? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.
University of New South Wales Degree NameMasters of Marketing Dates attended or expected graduation 2009 – 2010
University of Newcastle Degree NameBachelor of Business Field Of StudyMarketing Dates attended or expected graduation 2003 – 2006
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