Sam Russell
Creative Lead at Future London Academy
Biography
Future London Academy
Sam started out at advertising giant JWT, where he worked on multi-channel campaigns for global brands like Canon. With us, he’s helped crack verbal identity projects for Doctor Who, Formula 1 and SEA LIFE.
And, as a former English teacher, Sam is our go-to for training. He leads our public workshops, ran online courses for Madame Tussauds’ global team of marketers, and helped the Royal Pharmaceutical Society roll out its new voice across 400 employees.
Senior Writer at Reed Words. Reed Words is a brand writing agency based in Soho, working with clients around the world. Sam Russell helps brands, organisations and teams tell clearer, more interesting stories. As a Senior Writer at Reed Words, he's done this for everyone from Formula 1 to the Design Museum, Great Ormond Street Hospital to Net-a-Porter.
Videos
Copywriting, tone of voice and branding with words
Courses Taught
Read about executive education
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