Building A Brand Language

Future London Academy

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  • online
  • on demand

Future London Academy

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Who should attend

  • Creative and design directors
  • Brand managers and strategists
  • CMOs and heads of marketing
  • Company founders and senior leaders
  • Social media specialists and content creators
  • VUI designers and copywriters

About the course

Unlock the power of language for your brand. From Naming to Brand Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.

Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.

You will learn

  • How to audit your current brand language
  • How to write a clear, compelling brand strategy
  • How to run a successful, strategic naming project
  • How to build the right voice for your brand
  • How to train your team in using your brand voice
  • How to apply your brand language to your digital experience

Experts

Mike Reed

I've been a writer for brands since 1993, and set up Reed Words in 2014. We make brands and businesses stronger through language. From our offices in London and Manchester, we work on a huge variety of projects for clients around the world. We've developed verbal identities for Heinz, Formula 1...

Sam Russell

Sam started out at advertising giant JWT, where he worked on multi-channel campaigns for global brands like Canon. With us, he’s helped crack verbal identity projects for Doctor Who, Formula 1 and SEA LIFE. And, as a former English teacher, Sam is our go-to for training. He leads our public wor...

Building A Brand Language at Future London Academy

From  GBP 1 190$1,696
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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