Rick Simoni

at Rady School of Management

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  • Rady School of Management

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Rady School of Management

Rick Simoni is the founder and president of the Sales Co., a sales system consulting firm specializing in Sales Cycle and Buying Journey Acceleration.

The singular focus of Rick’s career has been on the development and execution of world-class systems for sales onboarding, sales training, product knowledge mastery and product launch for major Fortune 500 Corporations such as Johnson & Johnson, Toshiba Medical and Beckman Coulter.

He is the author of the best-selling book, “The Buying Mind: Unlocking the Secrets of Sales Acceleration” and is also a university lecturer on the topics of sales and marketing. For his dedication to helping his students, Rick was awarded the “Outstanding Faculty” Award by the American Marketing Association.

Rick received his Bachelor of Science in Business / Marketing with an emphasis in selling to professional buyers from California State Polytechnic University.

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