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Professor Ravi Dhar on Marketing

Biography

Professor Dhar is the George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights. He is an expert in consumer behavior and branding, marketing management, and marketing strategy and a leader in bringing psychological insights to the study of consumer decision-making.

Yale School of Management
George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights

Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as professor of psychology in the Department of Psychology, Yale University.

He is an expert in consumer behavior and branding, marketing management, and marketing strategy and a leader in bringing psychological insights to the study of consumer decision-making. His research focuses on using psychological principles, such as limited self-control and cognitive limitations in processing information, to investigate fundamental aspects about the formation of consumer preferences and goals in order to understand consumer behavior in the marketplace. 

Education

  • PhD , University of California, Berkeley, 1992
  • MS , University of California, Berkeley, 1990
  • MBA , Indian Institute of Management, 1987
  • BTech , Indian Institute of Technology, 1986

Courses

  • Customer Insights and Applications MGT 650
  • Strategic Marketing Leadership: The Role of a Chief Marketing Officer MGT 859

Courses

  • Customer Insights and Applications MGT 650
  • Strategic Marketing Leadership: The Role of a Chief Marketing Officer MGT 859

Achievements

  • Distinguished Scientific Contribution Award , Society of Consumer Psychology, 2012
  • Yale SOM Alumni Association Teaching Award , Yale School of Management Alumni Association, 2012
  • Finalist , William O''Dell Award, 2012, 2008, 2004
  • Winner , William O''Dell Award, 2005
  • Finalist , Paul Green Award, 2004
  • INFORMS Consortium Faculty Fellow
  • AMA Consortium Faculty Fellow
  • John A. Howard AMA Doctoral Dissertation Award, 1992-1993 (Honorable Mention)
  • AMA Doctoral Consortium Fellow , 1991
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