Scott Hawkins

Bio

Scott Hawkins is an Associate Professor of Marketing at Rotman. His research interests focus on consumer behavior and advertising effectiveness, particularly interested in the heuristics consumers employ to cope with complex information. Scott teaches MBA and PhD courses in Behavioural Decision Making, Marketing Management and Consumer Behaviour. His research has been published in Journal of Business Research, Journal of Consumer Psychology and Journal of Consumer Research. Prior to Rotman, Scott has taught at the University of Chicago and Carnegie Mellon University.

Academic Positions

1998-Present  Associate Professor of Marketing; Rotman School of Management, University of Toronto

1993-1998  Assistant Professor of Marketing; Rotman School of Management, University of Toronto

1989-1993  Assistant Professor of Marketing; Graduate Business School, University of Chicago

1988-1989  Instructor in Marketing; Graduate School of Business, University of Chicago

1987-1988  Instructor in Marketing; Graduate School of Industrial Administration, Carnegie Mellon University

1987  Instructor in Social Sciences; Carnegie Mellon University