Pronobesh Banerjee

Education

• University of Kansas - Doctor of Philosophy - PhD, Marketing 2006 - 2011
• Indian Institute of Social Welfare and Business Management - PGDBM
• Jadavpur University - Bachelor's degree

Experience

• Indian Institute of Management, Kozhikode - Assistant Professor Of Marketing Jun 2018 - Feb 2020
• Penn State University - Assistant Professor of Marketing 2014 - 2018
• Winston-Salem State University - Assistant Professor Of Marketing 2011 - 2014
• Institute of Advanced Management - Assistant Professor of Marketing 2004 - 2006
• Novartis - Product Specialist 2002 - 2004
• Abbott - Marketing Executive 1998 - 2002

Significant Publications

Attribute Rating and Choice Deferral , Working Paper, 2022

Attribute Rating and its impact on Attraction and Compromise Effects , Working Paper, 2022