Peter Lenk
Professor of Technology and Operations at Stephen M. Ross School of Business
Schools
- Stephen M. Ross School of Business
Expertise
Links
Biography
Stephen M. Ross School of Business
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In addition, he has contributed to nonparametric Bayesian models. This class of models relaxes some of the assumptions, such as pre-specified functional forms or distributions, of standard models.
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Books
Marketing Research AuthorsPeter Lenk Published Date2010 Source John Wiley & Sons Pages: 367-380 The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising Hossein Bidgoli
Papers
- Marketing Research AuthorsPeter Lenk Published Date2010 Source John Wiley & Sons Pages: 367-380 The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising Hossein Bidgoli
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