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Trends Vlerick Business Academy - Peter De Prins (NL)
Prof. Peter De Prins on Change Management


Vlerick Business School Executive Education
Professor of Management Practice

Peter is a passionate teacher and executive coach, delivering inspiring experiences and taking you on a journey of impactful insights that ultimately result in an increase of your personal and professional performance.Peter De Prins is Professor of Management Practice. He is recognised as a dynamic and interactive teacher. He focuses on the practical use of theoretical and academic models making use of group-participation and collaborative learning. He is also a sought after speaker on motivation, leadership, coaching and management. As an entrepreneur Peter has travelled the world and worked with a wide range of nationalities. He has hands-on experience of people-management, executive coaching and leadership mainly in Europe and the USA. His research focuses on the behavioural aspects of business coaches (he co-developed the Business Coach Behavioural Index) and the coaching aspects of leadership.

Teaching in

  • Management Acceleration Programme: Young Managers
  • Executive Development Programme: Middle and International Managers

Expert in

  • Change Management
  • Leadership
  • People Management & Leadership
  • Coaching


Articles in other (un)refereed journals

  • Letens G. Verweire K. De Prins P.  2016. Large Scale Infrastructure Projects: The Art of Project or Change Management?. Frontiers of Engineering Management, 3(3): 197-202.

Book Chapters

  • Verweire K. Viaene S. De Prins P.  2017. KBC's digital transformation: a strategic response. In: Janes A. Sutton C. Ed. Crafting and Executing Strategy: The Quest for Competitive Advantage (pp. 560-573). McGraw-Hill Education Inc..


  • De Prins P. Letens G. Verweire K.  2017. Six Batteries of Change - Energize your company. LannooCampus.

  • De Prins P. Letens G. Verweire K.  2017. Six batteries of change: Laad je bedrijf op voor verandering. LannooCampus.

Conference Presentations

  • Vroonen W. Wang F. De Prins P.  2013. Development of the business coaching behavioural index. Paper presented at European Association of Work and Organizational Psychology (EAWOP), May 22-25, Münster, Germany.

Vlerick cases

  • Verweire K. Viaene S. De Prins P.  2017. KBC's Digital Transformation: A Strategic Response. The Case Centre Case Study. Reference no. 317-0109-1 (C) + 3017-0109-1B (C) + 317-0109-8 (TN) + 317-0109-4 (S).

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