Jenny Olson

Olson joined the Marketing Department at the Kelley School of Business in July 2017. She earned her Ph.D. in Marketing from the

Areas of Expertise

Consumption in Interpersonal Contexts, Consumer Financial Decision Making, Marketplace Morality, Social Influence

Academic Degrees

• Ph.D., Marketing, Stephen M. Ross School of Business, University of Michigan, 2015
• M.A., Social Psychology, Teachers College, Ball State University, 2009
• B.S., Psychology and Human Development (Double Major), University of Wisconsin – Green Bay, 2007

Professional Experience

• Assistant Professor of Marketing, Kelley School of Business, Indiana University, Bloomington, IN (2017 - present)
• Assistant Professor of Marketing, KU School of Business, University of Kansas, Lawrence, KS (2015 - 2017)

Selected Publications

• Mourey, James, Jenny Olson, and Carolyn Yoon (2017), “Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion,” Journal of Consumer Research, 44(2): 414-431.
• Olson, Jenny, Brent McFerran, Andrea Morales, and Darren Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices,” Journal of Consumer Research, 42(April): 879-896.