Peter Boatwright

PHONE

412-268-4219

OFFICE

POS - Posner Hall - Room 376

AREA OF EXPERTISE

Marketing

EDUCATION

University of Chicago - Ph D - 1998
University of Chicago - MBA - 1997
University of Wisconsin (Madison) - MS - 1993
Wheaton College - BS - 1990

USEFUL LINKS

Integrated Innovation Institute The International Millennial Segmentation Built to Love: Creating Products that Captivate Customers The Design of Things to Come: How Ordinary People Create Extraordinary Products

PUBLICATIONS

• Bayesian analysis of color preferences: An application for product and product line design

(author(s): Seth Orsborn, Patrick Choi, Peter Boatwright) Wiley / Color Research and Application 41(5), 2016; 445-456

• Curvature from all angles: A Review and Implications for Product Design
  Psychology of Design: Creating Consumer Appeal

(author(s): Tanuka Ghoshal, Peter Boatwright, Malika Malka) Routledge, 2015; Chapter 7

• Continuous Visual Conjoint: Discovering Novel Design Directions that Align with User Preferences

(author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright) Industrial Design Society of America / Innovate, 2015; 54-56

• Experiential Conjoint Analysis: An Experience-Based Method for Eliciting, Capturing, and Modeling Consumer Preference

(author(s): Noah Tovares, Peter Boatwright, Jonathan Cagan) Journal of Mechanical Design 136(10), 2014

• Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis

(author(s): Tanuka Ghoshal, Eric Yorkston, Joseph Nunes, Peter Boatwright) Journal of Marketing Research

• Capturing Consumer Preference Through Experiential Conjoint Analysis

(author(s): Noah Tovares, Jonathan Cagan, Peter Boatwright) IDETC – Design Theory and Methodology Conference, 2013

• Better design by leveraging marketing and engineering tools

(author(s): Seth Orsborn, Peter Boatwright, Jonathan Cagan) Proceedings of the 2013 Industrial Design Society of America Annual Educators Conference, 2013

• A Satisficing Choice Model

(author(s): Peter Stuettgen, Peter Boatwright, Robert Monroe) INFORMS / Marketing Science 31(6), 2012; 878-899

• What''s in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements

(author(s): Sunil Wattal, Rahul Telang, Tridas Mukhopadhyay, Peter Boatwright) Information Systems Research 23(3), 2012; 679-697

• Common Value Vs. Private Value Categories In Online Auctions: A Distinction Without A Difference?

(author(s): Peter Boatwright, Sharad Borle, Joseph Kadane) Decision Analysis 7(1), 2010; 86-98

• A Step by Step Process to Build Valued Brands

(author(s): Peter Boatwright, Jonathan Cagan, Dee Kapur, Al Saltiel) Journal of Product and Brand Management 18(1), 2009; 38-49

• Quantifying Aesthetic Form Preference In A Utility Function

(author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright) Journal Of Mechanical Design 131(6), 2009

• The Dirt on Bikes: An Illustration of CART Models for Brand Differentiation

(author(s): Jiang Lu, Joseph Kadane, Peter Boatwright) Journal of Product and Brand Management 17(5), 2008; 317-326

• A Methodology For Creating A Statistically Derived Shape Grammar Composed Of Non-Obvious Shape Chunks

(author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright) Research In Engineering Design 18(4), 2008; 181-196

• Identifying Product Shape Relationships Using Principal Component Analysis

(author(s): Seth Orsborn, Peter Boatwright, Jonathan Cagan) Research In Engineering Design 18(4), 2008; 163-180

• Should Consumers Use The Halo To Form Product Evaluations?

(author(s): Peter Boatwright, Ajay Kalra, Wei Zhang) Management Science 54(1), 2008; 217-223

• Reviewing The Reviewers: The Impact Of Individual Film Critics On Box Office Performance

(author(s): Peter Boatwright, Suman Basuroy, Wagner Kamakura) Qme-Quantitative Marketing And Economics 5(4), 2007; 401-425

• Deconstructing Each Item''s Category Contribution

(author(s): Kirthi Kalyanam, Sharad Borle, Peter Boatwright) Marketing Science 26(3), 2007; 327-341

• Conjugate Analysis Of The Conway-Maxwell-Poisson Distribution

(author(s): Joseph B. Kadane, Galit Shmueli, Thomas P. Minka, Sharad Borle, Peter Boatwright) Bayesian Analysis 1(2), 2006; 363-374

• Is Silence Golden? An Inquiry Into The Meaning Of Silence In Professional Product Evaluations

(author(s): Wagner A. Kamakura, Suman Basuroy, Peter Boatwright) Qme-Quantitative Marketing And Economics 4(2), 2006; 119-141

• The Timing Of Bid Placement And Extent Of Multiple Bidding: An Empirical Investigation Using Ebay Online Auctions

(author(s): Sharad Borle, Peter Boatwright, Joseph Kadane) Statistical Science 21(2), 2006; 194-205

• Models Of Multi-Category Choice Behavior

(author(s): PB Seetharaman, S Chib, A Ainslie, Peter Boatwright, T Chan, S Gupta, Nitin Mehta, V Rao, A Strijnev) Marketing Letters 16(4-Mar), 2005; 239-254

• The Effect Of Product Assortment Changes On Customer Retention

(author(s): S Borle, Peter Boatwright, Joseph Kadane, JC Nunes, G Shmueli) Marketing Science 24(4), 2005; 616-622

• A Useful Distribution For Fitting Discrete Data: Revival Of The Conway-Maxwell-Poisson Distribution

(author(s): G Shmueli, TP Minka, Joseph Kadane, S Borle, Peter Boatwright) Journal Of The Royal Statistical Society Series C-Applied Statistics 54, 2005; 127-142

• The Role of Retail Competition, Demographics, and Account Retail Strategy as Drivers of Promotion Sensitivity

(author(s): Peter Boatwright, Sanjay Dhar, Peter Rossi) Quantitative Marketing and Economics, 2004; 169-190

• Incidental Prices And Their Effect On Willingness To Pay

(author(s): JC Nunes, Peter Boatwright) Journal Of Marketing Research 41(4), 2004; 457-466

• A Mixture Model For Internet Search-Engine Visits

(author(s): R Telang, Peter Boatwright, Tridas Mukhopadhyay) Journal Of Marketing Research 41(2), 2004; 206-214

• A Model Of The Joint Distribution Of Purchase Quantity And Timing

(author(s): Peter Boatwright, S Borle, Joseph Kadane) Journal Of The American Statistical Association 98(463), 2003; 564-572

• A Bayesian Model For Prelaunch Sales Forecasting Of Recorded Music

(author(s): J Lee, Peter Boatwright, WA Kamakura) Management Science 49(2), 2003; 179-196

• Incidental Prices And Their Effect On Consumer Willingness To Pay

(author(s): JC Nunes, Peter Boatwright) Advances In Consumer Research, Volume Xxix 29, 2002; 528-528

• Pricey Encounters

(author(s): JC Nunes, Peter Boatwright) Harvard Business Review 79(7), 2001; 18-

• Reducing Assortment: An Attribute-Based Approach

(author(s): Peter Boatwright, JC Nunes) Journal Of Marketing 65(3), 2001; 50-63

• Account-Level Modeling For Trade Promotion: An Application Of A Constrained Parameter Hierarchical Model

(author(s): Peter Boatwright, R McCulloch, P Rossi) Journal Of The American Statistical Association 94(448), 1999; 1063-1073

• Reducing Item Selection At An Online Grocer: Which Categories To Cut And Why

(author(s): JC Nunes, Peter Boatwright) Advances In Consumer Research, Vol 26 26, 1999; 419-420

WORKING PAPERS

• The Cover Story: When do Ambient Product Cues like External Packaging Aesthetics Influence Product Evaluations?

(author(s): Tanuka Ghoshal, Peter Boatwright, Jonathan Cagan)

• The Perfect Storm: Using Snowstorms to Analyze the Effect of Theatrical Attendance on the Demand for Subsequently Released DVDs

(author(s): Patrick Choi, Peter Boatwright, Michael Smith)

AWARDS AND HONORS

• CBI - Carnegie Bosch Chair (2013)
• CBI - Carnegie Bosch Junior Chair (2012)

UNIVERSITY SERVICE

• Ideate Advisory Board, Committee Member, Attend board meetings (2015 - )
• Strategic Planning Working Committee, Committee Member (2017 - 2017)
• Strategic Planning, Experience Committee, Committee Chair, Gather, analyze information. Discuss, evaluate, recommend actions. (2016 - 2017)
• University Promotion and Tenure Committee, Committee Member, Review tenure cases at university level (2016 - 2017)
• Basecamp IVB faculty presenter, Student Event - Presentation (2016 - 2016)
• Bosch dinner, Attendee, Meeting (2016 - 2016)
• CBI Governing Board, Attendee, Meeting (2016 - 2016)
• Attendee, Graduation (2016 - 2016)
• Dean Evaluation Committee, Committee Member, Member of committee for the dean''s 5th year reappointment (2016 - 2016)
• Tepper Alumni Office, Guest Speaker, Guest Speaker at Alumni event in NYC (2016 - 2016)
• Strategic Plan for Research, Creativity, Innovation, and Entrepreneurship, Co-Chair of Innovation and Entrepreneurship Sub-committee, Conduct town halls, focus groups, interviews with stakeholders on and off campus - analyzing, synthesizing input into recommendations/report (2014 - 2015)
• B Rutledge Building Committee, Committee Member, Participate in building meetings and evaluate materials, voice ideas and concerns (2014 - 2015)
• Marketing Faculty Hiring, Committee Chair (2014 - 2014)

CONSULTING

• Penske (April 2017 - April 2017)
• Menard (October 2016 - October 2016)
• Welspun (May 2016 - July 2016)
• Penske (December 2013 - December 2013)
• Paylink Service, LLC (2011 - 2012)
• GlaxoSmithKline (2011 - 2011)
• MSA (2011 - 2011)
• Philips Respironics (2011 - 2011)
• GlaxoSmithKline (2010 - 2010)
• Medrad (2010 - 2010)
• MSA (2009 - 2009)
• MSA (2008 - 2008)
• Dormont Manufacturing (2006 - 2008)
• International Truck (2004 - 2008)
• Bayer Materials (2006 - 2007)
• Apple Computer (2006 - 2006)
• Respironics (February 2005 - February 2005)
• Kraft Foods (1994 - 1996)
• Motorola (1995 - 1995)
• WestGroup (1993 - 1993)
• Exxon Chemical (January 1993 - January 1993)
• Automotive Directions (1992 - 1992)
• Bureau of Labor Statistics (1992 - 1992)
• University of Wisconsin, Dept. of Wildlife & Ecology (1992 - 1992)

PROFESSIONAL ACTIVITIES

• Editorial Review Board Member, Marketing Science (2012 - 2015)
• Member, Yellowstone Alliance Adventures, Board of Directors (January 2004 - 2008)

COURSES TAUGHT

• Integrated Product Development Project (45939) 2017 Section: A
  2016 Section: A
  2013 Section: A

• New Product Management (45833) 2017 Mini 3 Section: M
  2016 Mini 1 Section: A
  2015 Mini 1 Section: E
  2015 Mini 3 Section: A, E
  2014 Mini 3 Section: A, E
  2013 Mini 3 Section: A, E

• Pricing Strategy (45831) 2016 Mini 2 Section: E
  2016 Mini 5 Section: M
  2016 Mini 4 Section: E
  2015 Mini 6 Section: M
  2015 Mini 4 Section: A, E
  2014 Mini 4 Section: A, B, E
  2013 Mini 4 Section: A, B, E

• Advanced Data Analysis (47746) 2014 Mini 1 Section: A
  2012 Mini 1 Section: A
  2011 Mini 1 Section: A

• Integrated Product Development Project (45929) 2012 Section: A
  2011 Section: A
  2010 Section: A
  2009 Section: A
  2008 Section: A
  2007 Section: A
  2006 Section: A

• New Product Management (45820) 2012 Mini 3 Section: A, E
  2011 Mini 3 Section: A, E
  2010 Mini 3 Section: A, E
  2009 Mini 4 Section: A, E
  2008 Mini 5 Section: E, M
  2008 Mini 4 Section: A
  2007 Mini 4 Section: A, E
  2006 Mini 3 Section: A, B
  2006 Mini 4 Section: E

• Brand Strategy (45825) 2011 Mini 2 Section: A, E
  2010 Mini 2 Section: A, E
  2009 Mini 1 Section: A, E
  2008 Mini 1 Section: A, E
  2008 Mini 3 Section: E, M
  2007 Mini 3 Section: A

• New Product Marketing Seminar (47750) 2009 Mini 1 Section: A

• Survey of Marketing Literature (47749) 2008 Mini 1 Section: A

• High-Technology Product Innovation (45827) 2006 Section: A

• Product Management (70485) 2006 Section: A