Dr. Chiang Jeongwen is Professor of Marketing at CEIBS. He previously taught as Professor of Marketing and Associate Dean at Cheung Kong Graduate School of Business; he was also a regular faculty member at National University of Singapore, University of Rochester and Washington University in Sain...
Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior (with a focus on green/sustainable behavior), social preferences (e.g., promise accounting, negative reciproc...
Areas of Interest
Management of agro-industrial companies
Logistics and distribution
Development and distribution systems in the EU
Joan Farran is an Emeritus Professor in the Marketing Department who joined IESE in 1958. He specializes in agribusiness management and has worked closely in this...