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Biography

David Eccles School of Business
Assistant Professor (Lecturer)

Teaching multiple sections of Marketing Management and International Business courses at the University of Utah for fifteen years.Faculty advisor for the collegiate chapter of the American Marketing Association for ten years.Supervisor of the Marketing Major’s internship program.Advocate for hands-on, practical learning experiences.Professional background in Sales and Advertising.Second full-time job: Father of twin seven-year-old boys.Teaching

  • BUS 2900-001 Intro International Bus
  • MKTG 4880-001 Marketing Internship
  • MKTG 5000-090 Marketing Management

  • BUS 2900-001 Intro International Bus

  • MKTG 4880-001 Marketing Internship

  • MKTG 5000-001 Marketing Management

  • BUS 2900-001 Intro International Bus

  • BUS 2900-002 Intro International Bus

  • MKTG 4840-001 International Marketing

  • MKTG 4880-001 Marketing Internship

  • MKTG 5000-001 Marketing Management

  • MKTG 5000-090 Marketing Management Service

  • AMA. Faculty Advisor – Our American Marketing Association collegiate chapter was present at the 2014 national conference in New Orleans. Two students participated in the sales presentation competition. All six students attended many of the conference sessions and learned about running a successful AMA chapter. We got ideas about how to be more competitive in the future. The AMA chapter which won the case contest did a run through of their presentation at a special session. We were impressed with the level of professionalism and creative ideas. In 2014, the professional chapter of the Utah AMA held monthly events. Unfortunately, most of the Collegiate AMA members did not take advantage of the opportunity to participate with professionals from industry, at these events. I am very interested in improving the collaboration between the professional AMA chapter and our collegiate members. A new development for me in 2014 was joining the professional AMA board of directors. My influence has been minimal so far because of the change in leadership. However, I have worked with the incoming president in the past and we agree that student chapters of the AMA are a valuable resource. A former student is a professional AMA member and has volunteered to take the role of student chapter advocate. The young man in charge of event planning for the professional chapter is also working with me to encourage students to get involved by visiting the DESB campus periodically. My hope is that with strong student leadership and collaboration with the professional chapter I can help build the U of U AMA into a robust, worthwhile student organization. 01/01/2014 – 12/31/2015

  • ISB – This year the International Studies Board had a few meetings and actually made a decision to substantially change the program. It was unanimous among the faculty that the international requirement should be strengthened to eliminate a loop hole which has allowed students with significant prior international experience (such as an LDS mission) to substitute for an experience outside of the U.S. while a student. The new standard for incoming International Studies majors will require a study abroad or an internship in a foreign country as part of a plan of study while a student here at the University of Utah. It was my responsibility to have the DESB undergraduate curriculum committee sign off on this change, which they did without too much trouble. Board member, 01/01/2010 – present. University service.

  • BVP – I was asked to sit on a Marriott Library board trying to monetize library services. So far, I have helped them implement a SWOT analysis to new business ideas coming out of library services. But, we have not had many meetings and I am not a “first line” member of the group. Board member, 01/01/2010 – present. Other service.

  • Internship Program – My biggest service contribution again in 2010 has been the continued supervision of the Marketing Department’s Internship Program. We had a record number of students do internships for credit in one semester this year (Eight students in Fall Semester). A total of 13 marketing majors successfully complete the program in 2010. These interns were praised highly by their employers and career counselors. Some interns were offered full-time jobs. A few of the students accepted very competitive positions. I am willing to put in the time and effort to see this program continue because coordinating the efforts of Career Services with Marketing Department goals will ultimately benefit DESB students. This opportunity continues to be one of the primary ways in which our students distinguish themselves as competent and outstanding business school graduates. Facilitator, 01/01/2010 – 12/31/2010. Department service.

  • AMA – Our American Marketing Association collegiate chapter went to the national conference in 2010. We did not submit a case for the competition, but the team of students built a trade-show booth reflecting the conference theme. This is a popular event on the first night of the conference. Two students participated in the sales presentation competition. All eight students attended many of the conference sessions and learned about running a successful AMA chapter. We got ideas about how to be more competitive in the future. The team which won the case contest (Once again, University of Penn. Wharton School of Business) did a run through of their presentation at a special session. We were impressed with the level of professionalism and creative ideas put forth by the Wharton Business School group. Fortunately, efforts to start a professional chapter of the AMA in 2010 will bear fruit in the coming year. I am very interested in working with the marketing professionals from the area. A professional chapter will be a strong positive influence on our collegiate chapter and would give our students access to resources from local businesses and great opportunities for networking. A critical responsibility for me in 2011 is the continued supervision of the collegiate chapter of the American Marketing Association. The organization includes some of our brightest business students and I look forward to working with them on a range of projects including fund raising, on-campus promotions, and professional development activities as well as the various competitions for the next international conference. Faculty Advisor, 01/01/2010 – 12/31/2010. College service.

  • DESB faculty, Undergraduate Curriculum Committee – We discuss the undergraduate curriculum to help design and deliver the best possible classes for our students. This year I anticipate evaluation of the 15-year-old DESB grading policy. Member, 2007 – present. College service.

  • MBA, Field Study Advisor. Supervisor, 2007 – present. College service.

  • Internship Program – My biggest service contribution again in 2014 has been the administration and supervision of the Marketing Department’s Internship Program. We had a record number students do internships for credit this year. A total of nineteen marketing majors successfully completed the program in 2014 (which is higher than 2013 when 15 students received marketing elective credit through this program). In general, these interns were praised highly by their employers and career counselors. Some interns were offered full-time jobs. A few of the students accepted job offers. I am willing to put in the time and effort to see this program continue because coordinating the efforts of Career Services with Marketing Department goals will ultimately benefit DESB students. In 2014, we joined with the Daniels Ethics Initiative to incorporate ethics objectives in the internship goals for appropriate interns. We had a number of our Marketing Majors accept a $1000 cash award for showing successful attainment of improved ethical marketing practices in the workplace. This opportunity continues to be one of the primary ways in which our students, and our department administrators, distinguish themselves as competent and outstanding business school innovators. 01/01/2014 – 12/31/2014

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