Norman Kurtis

Vice Dean at the IE University School of Human Sciences & Technology and adjunct professor in the undergraduate and Master’s programs, teaching behavior, leadership and marketing-related courses. Passionate about helping students and professionals become better managers to help their teams succeed.

Clients, teams, business and innovation-oriented manager with twenty years of experience as a strategic and marketing consultant in several industries (especially FMCG & Retail at Accenture) and as CEO of two marketing and market research agencies (Kantar and Ipsos), where he has helped global brands grow by recommending and delivering the appropriate consumer insights and roadmap.

Trilingual in English, French and Spanish and has lived in Europe, the US and Latin America.

Education

• MBA London Business School (1994 — 1996)
• Double Major in Business Administration & French Literature University of Notre Dame (1986 — 1990)
• High School Diploma American School of Madrid (1974 — 1986)

Companies

• Dean of Programs IE Business School (2021)
• Adjunct Professor IE University (2013)
• Vice Dean, Behavior & Human Development IE School of Human Sciences and Technology (2015 — 2021)
• Senior Board Advisor Roamler Iberica (2014 — 2021)
• CEO Spain Ipsos (2008 — 2012)
• CEO Spain Research International Kantar (2003 — 2008)
• Associate Partner Accenture (1996 — 2003)
• Assistant Manager Strategic Planning American Express (1990 — 1994)

Skills

• Estrategia
• Online Research
• Estrategia empresarial

Other

Consultoría de estrategia y operaciones, Brand Equity, Consumer Products, Marketing digital, Información sobre el consumidor, Consultoría estratégica, Inteligencia empresarial, Investigación cuantitativa, Change Management, Business Intelligence, Digital Marketing, Advertising Research, Cambio organizacional, Análisis competitivo, Qualitative Research, Business Planning, Market Research, Data Analysis, Planificación estratégica, Focus Groups, Plan de negocio, Desarrollo empresarial, Estrategia de mercadotecnia, Business Development, Investigación de mercados, Consumer Marketing, Strategic Planning, Quantitative Research, Competitive Analysis, Strategic Consulting, Marketing Strategy