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MOOC ESSEC Foundation of Business Analytics - Nicolas Glady - module1 lesson1

Biography

ESSEC
Professor, Marketing Department

Education

Ph.D. in Applied Economics at Faculty of Business and Economics, K.U.Leuven (2006-2008) Postgraduate in Management, Major in Finance at Solvay Business School, Université Libre de Bruxelles (2003-2005) Master of Civil Engineering, Major in Informatics at Ecole Polytechnique, Université Libre de Bruxelles (1997-2002)

Biography

I am doctor in econometrics, Full Professor at ESSEC Business School, and Executive Vice-President (Directeur Général Adjoint) at ESSEC Business School. As the Deputy Dean for Corporate Relations and Custom Programs, I am in charge of Corporate, Custom and Innovative Experiences. My research work has been published in Management Science, the International Journal of Research in Marketing and the Journal of Service Research among others, and in managerial journals such as Harvard Business Review, the Huffington Post, Slate, Le Monde, Le Figaro, Les Echos, etc. I have been advising companies of different sectors on these topics: bank and insurance, telecom, FMCG, distribution, pharmaceutics, and others. Poets&Quants identified me as one of the best 40 under 40 B-school professors in the world.

Research Areas

Areas

My research interests lie in data-based models to support marketing decisions. Current projects focus on the development of models for customer-base analysis, with a particular interest in Customer Lifetime Value, Share-of-Wallet and Churn prediction.

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