Nicolas Glady

Professor, Marketing Department at ESSEC

Biography

ESSEC

Education

Ph.D. in Applied Economics at Faculty of Business and Economics, K.U.Leuven (2006-2008) Postgraduate in Management, Major in Finance at Solvay Business School, Université Libre de Bruxelles (2003-2005) Master of Civil Engineering, Major in Informatics at Ecole Polytechnique, Université Libre de Bruxelles (1997-2002)

Biography

I am doctor in econometrics, Full Professor at ESSEC Business School, and Executive Vice-President (Directeur Général Adjoint) at ESSEC Business School. As the Deputy Dean for Corporate Relations and Custom Programs, I am in charge of Corporate, Custom and Innovative Experiences. My research work has been published in Management Science, the International Journal of Research in Marketing and the Journal of Service Research among others, and in managerial journals such as Harvard Business Review, the Huffington Post, Slate, Le Monde, Le Figaro, Les Echos, etc. I have been advising companies of different sectors on these topics: bank and insurance, telecom, FMCG, distribution, pharmaceutics, and others. Poets&Quants identified me as one of the best 40 under 40 B-school professors in the world.

Research Areas

Areas

My research interests lie in data-based models to support marketing decisions. Current projects focus on the development of models for customer-base analysis, with a particular interest in Customer Lifetime Value, Share-of-Wallet and Churn prediction.

Videos

Read about executive education

Other experts

Sarit Markovich

Sarit Markovich is a Clinical professor in the Strategy Department. She holds a bachelor's degree in computer science and economics, and a Ph.D. in economics from Tel Aviv University. Sarit did her Post-Doctoral at the Economics Department, at the University of Chicago. In 2001, she joined the Re...

Lizhen Xu

Education Ph.D., Info. Mgmt., The University of Texas at Austin, 2011 M.S., Economics, The University of Texas at Austin, 2008 B.E., Computer Science, Tsinghua University, China, 2006 Biography Lizhen Xu is an Associate Professor of Information Technology Management in the Scheller College of B...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.