Navdeep Sahni

Research Statement

Navdeep Sahni’s research investigates consumer and seller decisions in digital marketplaces.

Bio

Sahni is an associate professor of marketing at Stanford GSB. His research investigates consumer and seller decisions in digital marketplaces. His research employs methodologies ranging from econometric analysis to large-scale experimentation to make inferences from data. In recent years, he has studied how platform policies can increase welfare of all sides of a marketplace. His research also examines the effects of various marketing activities including internet search advertising, display advertising, retargeting, and email marketing. He has published numerous articles in leading marketing and economics journals, including Marketing Science, Management Science, Quantitative Marketing and Economics, and the Review of Economic Studies. His research has been recognized with awards, including American Marketing Association’s Paul Green Award, and Quantitative Marketing and Economics Journal’s Dick Wittink prize. He was named to the Marketing Science Institute’s list of Young Scholars in 2017.

Sahni joined Stanford in the summer of 2012. He received his PhD from the University of Chicago Booth School of Business in 2012. He holds an undergraduate degree (Integrated M.Tech.) in mathematics and computing from Indian Institute of Technology Delhi.

Awards and Honors

• Winner, 2016 Dick Wittink Award
• Lacob Family Faculty Scholar for 2016–17
• Winner, ISMS Doctoral dissertation award, 2011
• Fellow at AMA-Sheth Doctoral Consortium, 2011
• Katherine Dusak Miller PhD Fellowship for academic years 2009–11
• Wharton Consumer Analytics Initiative - Data from Stubhub Research opportunity
• The Joseph Pichler Fellowship for Summer Research, 2008
• MHRD Scholarship, IIT Delhi, 2003–04
• Top 1% in National Standard Examination (Physics Olympiad 1997) in Physics at Higher Secondary Level
• Awarded certificate of merit in National Mathematics Olympiad, 1997

Education

• PhD. University of Chicago (2007 — 2012)
• 5-year Integrated M.Tech. Indian Institute of Technology, Delhi (1999 — 2004)

Companies

• Advisor DoorDash (2019)
• Associate Professor of Marketing Stanford Graduate School of Business (2016)
• Assistant Professor of Marketing Stanford Graduate School of Business (2012 — 2016)
• PhD, Business Administration University of Chicago Graduate School of Business (2007 — 2012)
• Assistant Manager Genpact (2006 — 2007)
• Consultant i2 Technologies (2004 — 2006)
• Intern EIVD, Yverdon Les Bains, Switzerland (2003 — 2003)

Publications

Journal Article

• Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  Navdeep S. Sahni, Harikesh S. Nair Market Science January 2020 Vol. 39 Issue 1 Pages 5-32

• Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
  Navdeep S. Sahni, Harikesh S. Nair The Review of Economic Studies October 2019

• An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam Journal of Marketing Research June 1, 2019 Vol. 56 Issue 3 Pages 401-418

• Personalization in Email Marketing: The Role of Non-Informative Advertising Content
  Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta Marketing Science February 27, 2018 Vol. 37 Issue 2 Pages 177-331

• Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta Management Science August 2017 Vol. 63 Issue 8 Pages 2688-2705

• Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  Navdeep S. Sahni Journal of Marketing Research August 2016 Vol. 53 Issue 4 Pages 459-478

• Effect of Temporal Spacing between Advertising Exposures: Evidence from an Online Field Experiment Navdeep S. Sahni Quantitative Marketing and Economics September 2015 Vol. 13 Issue 3 Pages 203-247

• How Do Firms Make Money Selling Digital Goods Online?
  Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep S. Sahni, Song Yao Marketing Letters June 24, 2014 Vol. 25 Issue 3 Pages 331-341

Working Papers

• Advertising as Information for Ranking E-Commerce Search Listings
  Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair July 28, 2021

• Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?
  Navdeep S. Sahni, Charles Zhang September 26, 2019

• Parallel Experimentation in a Competitive Advertising Marketplace
  Xiliang Lin, Harikesh S. Nair, Navdeep S. Sahni, Caio Waisman March 27, 2019